Paid Link Management Easier Than Ever

Linkworth Announces a New Control Center

Linkworth, a leader in the search engine optimization and website marketing industry, launched its new website four months ago. The new site is sleeker and much more easily navigated, and Linkworth is now proud to announce the crowning glory of their new site--the new and improved Control Center.

(PRWEB) September 27, 2007 -- Linkworth, a leader in the search engine optimization and website marketing industry, launched its new website four months ago. The new site is sleeker and much more easily navigated, and Linkworth is now proud to announce the crowning glory of their new site--the new and improved Control Center.

When a user signs into their Linkworth account, the Control Center tells them everything they need to know about their account and gives them the power to modify their marketing strategy with a few simple clicks. The new Control Center is more user-friendly, with all the features front-and-center, increasing visibility and making it that much easier for Linkworth advertisers and partners to find the information they're looking for.

When a client logs into the Linkworth Control Center, they're now shown their account balance, monthly renewal, messages and alerts from Linkworth, and a list of featured partners. The Control Centered is designed to make planning and executing a marketing campaign with Linkworth a snap as technological advances open new horizons for internet advertisers.

"There was no doubt we needed a big update to our Control Center and website to keep up with the constantly changing web technologies," said Ron Wicker, President and Co-Founder of Linkworth. "While we are happy with the accomplishment, we're already working toward more improvements and preparing for what the web has in store for us around the next corner."

The new Control Center is just the latest innovation from Linkworth, a company that has been on the forefront of website marketing strategies for the last several years. The site reorganization features new marketing products for both advertisers and partners, and an upgraded Control Center makes selecting products and partners so simple that customers will be able to execute a more directed campaign with as little trouble as possible.

"The new Control Center is just another step in the direction we're heading as a company. With the growing suite of products and services we currently offer, not to mention what is still in development, a more robust and user-friendly dashboard was a necessity," said Matt Stoddart, EVP of Sales. "It's a work in progress, but I'm very pleased with it."

Press Contact: Scarlett Tarjick
Company Name: LinkWorth
Phone: 2144403908
Website: www.linkworth.com

Barstool Racing and Search Engine Races

Barstool Racing, Bar Stool Racing, Bar Stool Races, and Search Engine Races

I admit that I had not heard of barstool racing before hearing a commercial on the radio for Ask.com. In the commercial, the woman speaking is in customer support and talks about how popular Ask is getting and that she is getting more emails. Then she reads one and her voice changes to that of a young man. Yeah, somewhat surreal.

Anyway, his letter is to say how awesome Ask is, because he told his friend about something called "barstool racing" and his friend bet that it didn't exist. When his friend did a search on "his" search engine, all he found was some links. When the young man searched in Ask, he found listings, photos, blogs, and other things.

In my search for "barstool racing" in MSN. Google, Yahoo, AltaVista, Ask.com, Hotbot, Excite, Alltheweb, and SplatSearch.com, only SplatSearch failed to list www.barstoolracing.net is the first listing. Even SplatSearch had two listings for the search.

So does Ask really think their results are all that much better? After sucking for so many years and killing off the popular butler (The butler always did it for me...!), they suddenly seem to want our attention, but having a quality search product is not enough. No we have to endure misleading commercials like this one, garish and annoying ones like "Chicks with swords", and I think there was some other that I have successfully blocked from memory.

Ask may be succeeding, I don't know. All I can tell you is that I find their marketing either insulting or repulsive. They don't seem to realize that doing some more realistic and practical marketing would go much farther than what they are doing now. Getting people to try or switch search engines is easy, the hard thing would be getting them to stay. But if they have good results then that would not be that hard.

By the way, when are search engines going to start rotating their results? You and I both know that the same site as the top listing across all search engines is bogus. I'm sure that even for barstool racing there are several very good results that would deserve a turn in the top position, but for some reason, there is only room for one at the top. Until this changes, they will not best serve the needs of searchers or site owners, and will not help reduce the fight by everyone to be at the "top".

(hris

House Bill Weakens US Patent System and Hurts Entrepreneurs

Patent Expert Says House Bill Adopted Today Weakens U.S. Patent System and Hurts Entrepreneurs

General Patent Corporation Chairman Alexander Poltorak, a national expert on the U.S. patent system and author of two books on intellectual property, condemned the House of Representatives' passage this afternoon of the patent reform legislation and its amendments.

(PRWEB) September 9, 2007 -- General Patent Corporation Chairman Alexander Poltorak, a national expert on the U.S. patent system and author of two books on intellectual property, condemned the House of Representatives' passage this afternoon of the patent reform legislation and its amendments.

"The passage of the amended Patent Reform Act of 2007 in the House of Representatives is a severe threat to our entire patent system," Poltorak said. "As a whole it means weaker protection for smaller inventors and entrepreneurs across America."

"The bill undercuts domestic industry and hurts independent inventors - the very backbone of American ingenuity," Poltorak said. "The House bill renders patents nearly worthless, which will consequently weaken the incentive to innovate. It will stifle innovation and entrepreneurship."

Congress should instead consider a two-tiered patent system that creates different levels of patent standards with different rights for each type, said Poltorak, whose company has helped defend the individual patents of hundreds of small American inventors over the past 20 years. A two-tiered system, which has proven successful in much of Europe, would reduce the backlog of pending patent applications and also minimize patent litigation, Poltorak said.

Poltorak, a former Russian dissident who fled the Soviet Union with his family in 1982, founded General Patent Corporation in 1989 after using his background as a physicist to develop and patent technology for computers and laptops. He has successfully defended patents against business giants such as General Motors, Kraft Foods, I.B.M. and Motorola. He is the co-author of Essentials of Licensing Intellectual Property (2004) and Essentials of Intellectual Property (2002), both part of a series.

A complete version of Poltorak's statements follows.

Poltorak is available to comment on today's House vote. Please contact Dave Closs at Zlokower Company at 212-447-9292 extension 12.

Statement by Alexander Poltorak on the Patent Reform bill

Alexander Poltorak is the chairman and CEO of General Patent Corporation Chairman, a 20-year-old intellectual property management company that advises entrepreneurs on licensing and patent enforcement. Dr. Poltorak is a national expert on the U.S. patent system and author of two books on intellectual property.

"The Patent Reform Act, as passed in the House, undermines the ability of small companies to compete against large corporations. The bill undercuts domestic industry and hurts independent inventors - the very backbone of American ingenuity.

"The bill renders patents nearly worthless, which will consequently weaken the incentive to innovate. It will stifle innovation and entrepreneurship. Small high-tech companies, the true innovators in this industry, overwhelmingly reject this proposal.

"The statute defines a patent as the right to exclude others from using, making, selling, offering for sale or importing a patented invention. However, with the Supreme Court decision on eBay striking down the Federal Circuit rule of automatic injunction, there are, in effect, no teeth left in the right to exclude.

"The apportionment of damages provision of the Bill not only chips away at the economic value of patents but cuts to the heart of what the patent is - the right to exclude from making, using and selling. If one sells an infringing product one has to pay damages. If damages are nominal, why not infringe? An attempt to dramatically diminish patent damages devalues all issued and future patents.

"A patent is a bargain between the inventor and the State. To induce an inventor to disclose his or her invention to public, the State promises in exchange a grant of limited monopoly. But with the average cost of patent enforcement at $4 million, this right remains academic for most inventors. This bill will make it even more difficult to enforce a patent.

"A self-proclaimed goal of this patent reform is to decrease patent litigation. Lawmakers apparently forgot that a patent, by definition, is little more than a license to sue ("right to exclude") and decreasing patent litigation by making it more difficult and expensive makes patents largely unenforceable and, therefore, worthless.

"In 1998, Congress passed a copyright term extension act, which extended the length of a copyright's terms by 20 years. That act was pejoratively called the Mickey Mouse Protection Act because it was pushed by Disney lobbyists seeking to prevent the expiration of the Mickey Mouse copyright.

"Now, Washington lobbyists hired by Microsoft, Intel and other high tech giants are pushing through Congress the Patent Reform Act of 2007 - which should be called the "Patent Repeal Act" for its threat to our patent system.

"History will show these to be two diametrically opposite approaches to stripping away twin forms of intellectual property protection. It all depends on who's paying the bill.

Dr. Poltorak is available to amplify and explain any of the above statements or other aspect of the pending Patent Reform legislation. Please contact Dave Closs, 212-447-9292 ext. 12

Press Contact: ALEXANDER POLTORAK
Company Name:
Phone: 914-584-6900
Website:

Public API and Developer Zone From ZoomInfo

ZoomInfo Releases Public API; Launches Developer Zone

Open API Provides Access to Extensive People and Company Information

Waltham, MA (PRWEB) September 6, 2007 -- ZoomInfo™ has launched a dedicated developer zone to provide several tools for developers to create applications leveraging ZoomInfo's semantic search capabilities and people and company information. The developer zone, http://developer.zoominfo.com, features ZoomInfo's public API, full documentation, a support forum and blog, and is a showcase for newly created ZoomInfo API applications. Companies including Amazon A9, Compete and Xing are already working with the beta version of the API.

ZoomInfo is a business information search engine that indexes the Business Web to quickly find information about companies and people. With the public API, developers can now create applications using many of the search engine's company and people search capabilities, as well as ZoomInfo's people and company profiles and company competitor information.

"Earlier this summer, Compete and ZoomInfo built applications using each other's API to cross-promote data and drive traffic," said Jay Meattle, product manager at Compete. "Integrating ZoomInfo's company information into Compete's website traffic profiles allows us to present even more valuable information to Compete.com users looking for competitive intelligence on individual companies."

"We realized that there are countless uses for the type of business information that ZoomInfo provides on companies, people and industries," said Russell Glass, vice president of products and marketing at ZoomInfo. "By providing a public API, our goal is to encourage new and innovative uses of our data and search capabilities. We look forward to seeing how creative the development community will be."

Full terms and conditions of the API access are available on the site. For more information, please visit: http://developer.zoominfo.com.

About ZoomInfo
ZoomInfo is a business information search engine used to quickly find information about industries, companies, people, products and services. ZoomInfo is used by sales and marketing professionals to identify business opportunities, by recruiters to locate talent, and by anyone conducting in-depth research about products, services and businesses. ZoomInfo's semantic search engine continually crawls the Business Web – the millions of company Websites, news feeds and other online sources – to identify company and people information which is then organized into fresh, comprehensive and objective profiles. ZoomInfo currently has profiles on nearly 37 million people and over 3.5 million companies, and its search engine adds more than 20,000 new profiles every day.

According to Nielson/NetRatings, in April 2007 ZoomInfo was the fastest growing network in the country, with 276% annual growth. More than 4.5 million people search www.ZoomInfo.com every month. In addition, over 1,700 customers, including Yahoo!, Microsoft, Oracle, PepsiCo and 20% of the Fortune 500, use ZoomInfo's patented search tools. ZoomInfo is privately held and based in Waltham, Massachusetts.

Media Contacts
Kari Hanson, Director of Corporate Communications
ZoomInfo
781-693-7537

Rachel Labas, Senior Account Representative
Lois Paul & Partners
781-782-5000

Press Contact: Kari Hanson
Company Name: ZoomInfo
Phone: 781-693-7537
Website: www.ZoomInfo.com

Web Site Owners and Bloggers Paid To Make More Money

Web Site Owners and Bloggers Paid To Make More Money

09/05/2007 - (NTSWIRE) Minneapolis - New Publishers and Webmasters that join Auction Ads and start earning money with the Ebay affiliate program will find they are $25 richer just for joining. Auction Ads today announced that all new publishers would be paid a signup bonus of $25. Since the payout threshold is $50, this means a publisher would only have to earn $25 before being able to receive their first check.

The registration process is easy and adding the AuctionAds code to your site is also easy. It's as easy as using Google AdSense and you can have Auction Ads on the same pages as your existing AdSense, there is no conflict.

AuctionAds have been very popular since the ads feature small images and text from current Ebay auctions. Rather than signing up with Ebay, Webmasters and blog owners and easily sign up with Auction Ads and avoid a longer signup process and learning to use the Ebay API. Ads can be targeted with keywords and even maximum and minimum prices so that you get just the kind of ads that YOU KNOW best suit your sites.

The end date for this promotion has not been announced, but it is suggested that you sign up right away even if you are unable to add the code to your site or your blog today. Don't miss out on this great incentive to join a program that really needs no incentive.

Join Auction Ads

PR Contact
EbayAuctionAds.com
7141 Oak Pointe Curve
Bloomington, MN 55348

It's 10 PM, Do you know where your domains are?

Do you have a valuable domain name? Are you sure you still have it? How would you know if the registration information had been changed and it was now under someone else's name? These questions and more were raised over at the DomainTools Blog, and if you own a number of domains or any that are expensive you may want to read up on this topic.

(hris