Panelists Think Links More Important Than Text

SXSW Interactive Panelists Urge to Write for People, Not Robots

 

Search engine marketers discuss a variety of methods to raise website awareness and rankings within search engines.

 

Austin, TX (PRWEB) March 29, 2007 -- Flooding web pages with keywords is not only user-unfriendly; it's also a waste of time. That was the message Search Engine Marketers William Leake and Kelly Meacham had for attendees of the 2007 South by Southwest (SXSW) Interactive Panel discussion "Making SEO and Usability Work Together."

 

"When it comes to natural search results it's really just a robot analyzing the HTML of a site, with external and internal links being much more important than the text on the page," said Leake, CEO and President of Apogee Search. Both Leake and Meacham expressed the need for website content to be tailored to the user and not the search engine. "Keeping users engaged, ultimately keeps them satisfied," Meacham added. "If a site is full of jargon serving as keyword density, a user's interest and/or sales are lost."

 

The SXSW Interactive Festival features five days of panels, keynote discussions, trade show and exhibition events. The wide variety of programming offered at SXSW Interactive in addition to the presence of SXSW Film and SXSW Music helps make it a completely original event. Together, Leake, and Meacham, have over two decades of SEO, web marketing, and website usability experience; and were happy to share their know-how to a room-overflowing crowd of 200+ people.

 

Attendance at the "Making SEO and Usability Work Together" power session was standing room only despite rainy weather conditions that dampened overall attendance that day. This impressive turnout reflects the intensity of interest in search engine marketing, as almost 90% of all websites are initially found through search engines. For those that missed the session, the SXSW website (www.sxsw.com) will be adding a podcast of the session in the near future.

 

As for better search engine optimization Leake stressed the importance of putting keywords within a website's title tags and letting in-bound links serve as the main bait for the algorithm robots. He explained this strategy by saying, "Google's search algorithms are constantly changing, and keyword density is only a small portion - typically no more than six percent -- of what drives those algorithm. Therefore, the most sure-fire way to keep up with their changing patterns is to always have a wide variety of outside sites linked to your site." Afterwards Leake closed the session by saying, "A proper site is one designed for humans and not robots. So if you want it to rank high and still be user-friendly, write fluidly and link constantly."

 

About Apogee Search                                                                                                                   
Apogee Search is a search engine marketing firm based in Austin TX, and was founded by early internet pioneers and McKinsey & Co. alumni. Since its inception in 2001, Apogee Search has rapidly grown to become the pre-eminent SEM agency in Texas. Focusing on a variety of search marketing methods that include: Paid Search (PPC), Natural Search (SEO), Affiliate Marketing, and Pay-Per-Call, Apogee Search's solutions are designed to drive qualified, targeted visitors to B2B and B2C websites for more leads, customers, revenues and profits.

 

About Expero Inc.                                                                                                           
Expero Inc is a website design, usability, and content development firm creating user experience solutions for software products and websites. Unlike traditional design and usability firms, which have a single point of expertise and focus on a portion of the user experience problem, Expero provides a user experience solution that strives to create a user-driven website on target with the needs and expectations of the client's audience.

 

CONTACT INFORMATION
CHRIS OSBORN
Apogee Search
http://www.apogee-search.com/
512-583-4200

Subscribe to Target Marketing or Deliver Remote Support for Free

 

	We are sending you this  free magazine offer because you have subscribed to similar  free  Sales & Marketing publications in the past. As such, we wanted to give you the chance to subscribe to Target Marketing  magazine and also to sign up to read Deliver On-Demand Remote Support to Customers or Employees. Be sure to forward this free offer to business associates  and co-workers  - they may wish to apply to receive a complimentary publication in their industry as well.  Visit our site for hundreds of other free magazines, whitepapers, and other free offers.    Target Marketing Target Marketing magazine covers all direct response media, including direct mail, telemarketing, space advertising, the Web , DRTV,  and direct response TV. Readers get insight into such  marketing subjects as using databases and  mailing lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. Deliver On-Demand Remote Support to Customers or Employees NTRsupport is setting the standard for secure, scalable remote support solutions. Over 8,500 companies worldwide rely on NTRsupport to provide enhanced support for customers and employees. Some industry leading features of NTRsupport include secure chat, advanced remote diagnostics, on-demand and unattended remote control, co-browsing, secure bi-directional file transfer, video, and VoIP. NTRsupport is firewall friendly, works with NAT and authenticating process, and is available as an SaaS or self-hosted model. NTRsupport allows you to: Interact in real-time with PC or Mac Install  PC software, upgrades, and patches remotely Provide faster, more accurate  computer diagnosis Increase customer satisfaction and loyalty Remotely control attended and unattended PCs/Macs Upload customer files for quick analysis  MORE Trade Publications FREE to Qualified Professionals include: License Global Is the only source for trends in merchandising for consumer-based products. ... Internet Retailer Provides practical and comprehensive information on the Internet's many applications in retailing, including web.. ... packagePrinting Is for printers and converters of labels, flexible packaging and folding cartons. ... Other  Free Professional Publications can be found at: Sales & Marketing, more... Browse the list of job functions and industries on the application form to see if you might qualify. Also note the geographic availability. Then simply complete the form and submit it.  Some publications can be ordered by those outside the USA.  If you have co-workers, friends or family who work in a related field, please pass this offer on to them - they'll thank you! Cheers, Your TradePub.com Team customer-service@TradePub.com  vvvvvv.TradePub.com

VP/ Director Operations - Engineering Services - Minneapolis

CAO/VP Operations - Engineering Services

Minneapolis

Our profitable and growing Twin-Cities client seeks a key professional to provide leadership in strengthening internal controls and business systems. This strategic professional will manage and interface administrative functions in engineering services and report directly to the CEO – current projects, contract services, HR, IT, and finance. The ideal candidate is a change agent with a mentoring/coaching style, strong financial acumen, and is adept at helping professionals manage their projects.

Important initial initiatives would include:

·         Integrating new project management software.

·         Establishing benchmarks for measurable reviews.

·         Help the engineering staff and managers capture design/change orders to allow better-associated margins. This key person will drive change in a firm yet personable manner.

The ideal candidate will have integrated systems between engineering, accounting and HR. They will understand project management, costing and time tracking for engineering projects. They themselves seek a key role in an expanding pond. Could be the number-two position.

This established firm has a strong track record with its client base and continues to grow rapidly (20%). Experience across functions and a track record of business growth is highly valued.

The executive we seek may be one of the following:

·         Today may be with an engineering services firm where they were instrumental in managing change and growth.

·         With a consulting or financial services company and were involved in critical improvements in efficiency initiatives.

·         Has previously serviced as a VP Operations or CAO - and would normally be considered over qualified - but who now seeks an opportunity to grow another business (will be well rewarded for achieving real results).

The person who is most likely to be happy and successful in this role:

·         Honest, hardworking, and has a likeable personality.

·         Professional with a strong systems background, who is resourceful, can manage multiple functions and multi task.

·         MUST be a hands-on manager who will work alone and matrix
manage the technical and administrative staffs.

·         Well versed in B-to-B professional services, and managing contract modifications and work flow. Has implemented solid internal processes and developed systems to provide financial analysis at the customer, group, and corporate level.

·         Has led the initiative in deploying a new software system throughout a division or worked with Human Resources to develop position outlines, compensation plans, training guides, and recruiting plans.

·         Has been held accountable to formulate a plan, take action, and deliver to forecast. Can manage multiple office environments, help the team in pre-acquisition due diligence plus maintain a sense of camaraderie and the respect of the troops.

General:

The Chief Administrative Officer/ VP Operations reports directly to the CEO.

Has had a career of increasing responsibilities for multi-faceted direction and planning.  Raised on a farm and worked growing up versus the manor born.

 PMI - Project Management Institute graduate would be ideal. College degree in engineering, finance, accounting, or IT preferred. MBA would be a bonus. Big consulting or engineering firm background will go a long way, as will additional experience in working for a smaller firm.

This is a relatively small but growing engineering firm yearning for the sophistication of a larger business without the politics that typically accompany larger organizations.

The environment is open and direct, high energy and high expectations. Life balance is a priority in philosophy and action. Balance is as expected as is getting the job done accurately, timely and within the promised cost parameters. Culture is one of success by self-teaching, self-motivation and formal generous reward structure for jobs well done. They seek steady growth without losing sight of who they are.

Our client is an Equal Opportunity Employer

If you know of anyone who might be qualified or interested in this opportunity, we would sincerely appreciate it if you would let us know how to reach them. Alternately, you could forward this email to them yourself.  Strict confidentiality assured.  Those qualified and interested, please contact or forward a resume to Kevin Hannigan at kevin@rolandmann.com 612-664-8888

If you did not wish to receive this (we apologize for sending it) or any future email please reply and add the word REMOVE in the tile bar. We maintain a permanent "Do NOT Email" list.

Sincerely,

Kevin Hannigan, Managing Principal
Roland Mann & Associates, Inc.                                                                 

---

Roland Mann | Minneapolis Life Science Building | 700 Tenth Avenue South | Minneapolis | MN | 55414

Free Financial Software : Microsoft Dynamics GP

 

	It's hard to beat free magazine subscriptions and free trial versions of software. If you know Microsoft, you know what to expect from this latest trial software offering. We wanted to give you the chance to sign up for Free Financial Software Evaluation Kit: Try Microsoft Dynamics™ GP and also for Next-Generation WLAN Architecture for High Performance Networks. Be sure to forward this email to business associates - they may wish to apply to receive a complimentary publication in their industry as well.   Free Financial Software Evaluation Kit: Try Microsoft Dynamics™ GP You will also receive a Financial Software Evaluation kit, including: Is it Time to Divorce Your Accounting Software? A financial assessment quiz by renowned accounting software expert J. Carlton Collins. A valuable resource CD with demos, case studies, and more. A Microsoft Dynamics GP and Microsoft Office integration fact sheet. Next-Generation WLAN Architecture for High Performance Networks Wireless local area networks (WLANs) are facing a new set of requirements, driven by a number of technology and business trends, and in particular, the imminent arrival of 802.11n. This new standard, coupled with the growing adoption of Voice over IP (VoIP), is expected to have a significant impact on enterprise Wi-Fi networks.   Today's wireless LANs are designed using either a centralized or distributed architecture — each with its own set of limitations. Recognizing this, Trapeze Networks has a new approach to WLAN architecture called Smart Mobile. This white paper will help the network manager understand the benefits of the different approaches and recommend strategies for planning future wireless deployments.  MORE Trade Publications FREE to Qualified Professionals include: Dr Dobb's Journal Enables programmers to write the most efficient and sophisticated programs and help in daily programming quandaries. ... Cisco on Cisco News Has exclusive articles on how Cisco IT uses its own products and solutions to enable the business. ... eWeek The essential technology information source for builders of e-business. ... Other Professional Publications can be found at: Professional, more...  FEATURED WhitePapers *FREE* to Qualified Professionals: Expect the Unexpected: High Availability and Disaster Recovery for Windows Applications How to protect your company's critical applications by minimizing your risk to disasters with high availability solutions. ... Recent Lessons in Disaster Recovery: The Path from Catastrophic Failure to Elegant Failure to Peace of Mind Recent events have turned disaster recovery planning from theory into reality for many businesses, including law firms. Fundamental assumptions have been challenged. You can no longer assume that your building or even your city will survive a disaster. The New Orleans example not makes it clear that downtime might be weeks or even months. ... The Power of UNIX on Windows: Try MKS X/Server Learn about secure, seamless access to character and X-based UNIX applications from the Windows desktop. ... Browse the list of job functions and industries on the application form to see if you might qualify. Also note the geographic availability. Then simply complete the form and submit it. If you have co-workers, friends or family who work in a related field, please pass this offer on to them - they'll thank you! Cheers, Your TradePub Team http://consultant-directory.tradepub.com

Over-Commitment to Buzz-Words May Stem From Damaged Digital DNA

 

space150 Starts 2007 with a Bang, Winning New Business from Andersen Windows, Dairy Queen, and Schwan's Home Service, Inc.

2006 was a dramatic year of growth for space150, and it set the stage for three new client partnerships we're excited to announce: Andersen Windows, Dairy Queen, and Schwan's Home Service, Inc.

Minneapolis, MN (PRWeb) March 29, 2007 -- 2006 was a dramatic year of growth for space150, and it set the stage for three new client partnerships we're excited to announce: Andersen Windows, Dairy Queen, and Schwan's Home Service, Inc.

All three brands are leaders in the offline world, and they have partnered with space150 to achieve their rightful place as leaders in the digital world. Whether through online, mobile, or other emerging technologies, these brands want to drive their respective industries into the modern age of marketing.

"We have always been proponents for digital-centric branding," says Billy Jurewicz, space150 CEO. "And clients are now starting to demand more of our services. Progressive marketers, in particular, are looking for interactive specialists who can lead them into the modern media world."

As a hybrid agency, tying the best creative practices with the latest technologies, space150 is perfectly positioned to capitalize on this strategy in a way traditional agencies simply can't.

"The concept of new world branding has evolved from traditional advertising," says Lori Yeager, space150 Strategy & Insight Director. "Historically, advertising has been more of a monologue--a singular message delivered to a mass audience. The introduction of new technologies has allowed for a true dialogue, a one-on-one interaction with the consumer at all touch points. It's about developing a real relationship based on give and take."

But we're not going to rest on our laurels; the name of our game is over-commitment to evolution. We've recently expanded our office space in Los Angeles. A New York office is on the horizon, as is a state-of-the-art digital production studio. And 2007 will bring continued growth and new opportunities to space150, challenging our team to take our creativity and service to the next level.

About space150
space150 is a full-service agency with digital DNA: we help create and upgrade brands to the modern world, with a focus on helping our clients realize a return on their digital investments. Our services cover everything from full branding and marketing to technical design and development.

For more information about space150, call Lindsay Wenner at 612.332.6458 or visit www.space150.com

# # #

Press Contact: Lindsay Wenner
Company Name: space150
Email: email protected from spam bots
Phone: 612-332-6458
Website: http://www.space150.com/

SEIO Firm Unveils New SEO Technology, Service, and Acronym

 

Engine77 -- Search Engine Internet Optimization Firm Unveils New SEO Technology and Service

Infinidigm, Inc., a search engine optimization, search engine marketing, and software development firm, announces its cornerstone search engine marketing and search engine optimization technology-based service called Engine77. Engine77 is a robust software platform and service used to optimize web sites, perform market research, and develop sites based upon the analysis.

Chandler, AZ (PRWeb) March 22, 2007 -- Infinidigm, Inc., a search engine optimization, search engine marketing, and software development firm, announces its cornerstone search engine marketing and search engine optimization technology-based service called Engine77. Engine77 is a robust software platform and service used to optimize web sites, perform market research, and develop sites based upon the analysis.    

Engine77 is like a cockpit for SEO.     The software platform performs millions of calculations in real-time to visually feed data to the optimization engineer, who performs modifications and knows their consequences before spending a single cent on development--and more importantly, not spending costly waiting time for real results.    

Engine77 helps the optimization engineer support the client by filling a Decision Support Analysis (DSA) role.     The engineer can weigh the effects of changes from the whole site downward to a single word of content.     Thus, Engine77 facilitates the best decision-making possible.     Engine77 converts live data into meaningful marketing analysis in minutes versus weeks or months, and it is a surgically sharp instrument when needed by those who must be precise and decisive.

Engine77 maximizes internet development efforts because search engine optimization is considered from the ground upward, instead of as an afterthought.     Development and optimization are concurrent with Engine77 guiding the project.

Download a brochure by visiting http://www.engine77.com .

Source: Infinidigm, Inc.

Contact:
Judy Cresanta, Marketing Director
Engine77
Tel: 1.866.663.8708 ext. 102
Web: http://www.engine77.com

###

Press Contact: Judy Cresanta, Marketing Director
Company Name: Infinidigm, Inc.
Email: email protected from spam bots
Phone: +1-866-663-8708 102
Website: http://www.engine77.com

China's .cn Internet Domains for Just $7.99

 

Pricing Promotion Sparks New Land Rush for China's .cn Internet Domain; US-based Registrar Offers Domains for Just $7.99

EnCirca (http://www.encirca.com), international Registrar for the .cn country-code top-level domain name, announces an 80% price reduction for companies and users residing outside of China. EnCirca is offering .cn domains for just $7.99, lower than normal pricing for .com domain names. The special promotion applies to a one year registration of all ASCII-based .cn domains. The promotion will end April 30, 2007. More details can be found at http://www.encirca.com.

Boston, USA (PRWeb) March 22, 2007 -- EnCirca (http://www.encirca.com), international Registrar for the .cn country-code top-level domain name, announces an 80% price reduction for companies and users residing outside of China.

EnCirca is offering .cn domains for just $7.99, lower than normal pricing for .com domain names. The special promotion applies to a one year registration of all ASCII-based .cn domains. The promotion will end April 30, 2007. More details can be found at http://www.encirca.com.

"China is determined that its .cn domain will compete with the .com domain name for companies and users striving to conduct business in China," says Tom Barrett of EnCirca. "This promotion will also attract more speculators into the market. If companies and brand owners have not protected all of their trademarks in the .cn domain, now is a good time to do so."

Trademark owners should not assume that their local intellectual property rights will prevail in China, as millions of business start-ups in China are claiming rights to domain names that may be trademarked in other countries. Google is discovering this in its efforts to claim the gmail.cn domain name.

The US$7.99 pricing includes all .cn extensions, including the 34 regional domains. The full list of regional extensions can be found at http://www.encirca.com/updates/cnindex.shtml

The .cn domain grew over 60% in 2006 to a total of 1.6 million domains, becoming the fourth largest country-specific domain. However, there are still more .com and .net registered domains in China than .cn. This promotion is designed to make .cn the dominant domain for ecommerce in China.

There are no restrictions on who can own a .cn domain name. This special pricing will generate a surge in new registrations for the .cn domain. Companies are urged to act quickly protect their trademarks, products and service names in the .cn domain name.

About EnCirca, Inc.
EnCirca, Inc., International Domain Name Registrar for the .cn domain, was founded in 2001 and supports many other top-level domains. As an ICANN-Accredited Registrar, EnCirca also supports generic top-level domains, including .travel, .jobs and .pro. For more information, please visit http://www.encirca.com.

###

Press Contact: Tom Barrett
Company Name: EnCirca, Inc
Email: email protected from spam bots
Phone: 7814921315
Website: http://www.encirca.com

Loophole in RegisterFly.com's System May Save Domain Names

 

Poker Blog Finds Loophole in RegisterFly.com's System That May Potentially Save Over 1 Million Domain Names

Over 200,000 Clients, which include the Government of Thailand, the Easter Seals charity and Pop star Michael Jackson, could be eligible to save their domain names from loss. A Poker Blog Has Found an Emergency Solution.

Miami, FL (PRWeb) March 16, 2007 -- After over a year turmoil at the Registrar know as RegisterFly there may a be a solution to those inclined to save their domains from loss. RegisterFly has been in and out of courts and has a pressing issue with ICANN, and it seems that a lot of clients want to leave this registrar.

There has even been a website created by distressed RegisterFly clients at registerflies.com. In the wake of all this turmoil a poker blog has found the solution that could potentially help save millions of domains from loss and help RegisterFly's clients transfer their domains to another registrar.

The problem that current RegisterFly clients are having is that they have a lock on their Whois information and therefore cannot transfer their domains until they obtain Authorization Codes from RegisterFly.com. Mr. Valentino Viccetzar, writer for the Poker Rouge Blog, has found a solution that outlines exactly how to acquire the codes in the RegisterFly system quickly.

The solution came to Valentino Viccetzar after weeks of trying to switch registrars, when he was faced with the loss of his domains. "The fascinating part of it all is that we (RegisterFly clients) could have transferred the domains long ago ... had we known this loophole," states Mr. Viccetzar. On his blog post he outlines a 15 Step Process that "If followed to the letter, should give you the (authorization) codes and start the domain transfer immediately."

The Full 15 Step Process is Outlined Here.

###

Press Contact: Valentino Vicceztar
Company Name: Poker Rouge Blog
Email: email protected from spam bots
Phone: +1(305)517-7417
Website: http://www.PokerRouge.com/Blog/

Self Programming Electronic Locking System

====================================================
PROSECURITYTALK

The Independent Product Information Guide
for Professionals in the Security Industry Worldwide
====================================================
ISSN 1752-4059 - Free subscription
Published twice monthly on Thursdays from the UK.
Issue 20: 15 March 2007
====================================================
Prosecuritytalk operates a double opt-in subscription policy.
To unsubscribe: send an email with a blank subject line to
leave-prosecuritytalk-5652204W@news.pro-talk.com
====================================================
3909 product announcements and technical articles on our website
http://www.prosecuritytalk.com/ - all fully searchable
====================================================
Use the full power of Google and interrogate Pro-Talk sites with
Pro-Talk Research:  http://www.pro-talk.com/research
====================================================
In this issue:
* Editor's Message
* Our Top new products selection
[1] Physical access control reader at IFSEC
[2] Road barrier crash tested at 7500kg at 80km/hr
[3] Eliminate passwords with fingerprint recognition
[4] Self programming electronic locking system
[5] Simple, effective proof of delivery system
[6] Three-dimensional zone monitoring
[7] Package screening X-ray screen
[8] IP CCTV network deployed in Scotland
[9] Upgraded CCTV systems for trans-pennine railway
[10] Recruitment company employs pre appointment checks
* Other industry news
* New technical articles and case studies
* Other featured product news
====================================================
Jonathan Newell, Editor, writes:

One of the news categories on Prosecuritytalk is secure communications
in the section on IT security, software and communications and you may
wonder how important this is in the overall structure of managing
security. With the integration of different technologies to create a
balanced surveillance, monitoring and access control environment, the
communication backbone that links all of this together is the
company's server and local area network, the security of which is
paramount.

Integration is what everyone's selling at the moment and IP cameras
have simplified the process for everyone. Cheap, simple and effective
camera networks can be integrated with biometric software to provide
access control and prevent tail-gating and buddying. Give an
electronic lock an IP address and your employees don't even have to
take their hands out of their pockets - the system will identify them,
let them in and record their working hours for the payroll department.
Its very effective, incredibly easy and very cheap with lots of
vendors falling over themselves to bolt it all together for you.

Any security professional will now be asking where the weakest link is
and the answer is the IT guy who holds the key to it all. All these
systems from the cameras to the time and attendance system communicate
on a TCP/IP network that could also connect to the office or the
warehouse. What are the exit points from this network? A laptop, flash
memory, routers and wireless networks to name just a few - all of
which are controlled by the IT administrator.

Secure communications are therefore essential. The field of IT can no
longer be considered as a separate entity, it is enmeshed with the
whole operational scope of the business including physical security
and the IT department must satisfy all the necessary requirements in
terms of network access control, password management, disaster
recovery and continuity.

I hope you find this issue of our newsletter useful. In addition to
the new products, news and ideas featured here, there are hundreds
more on our website and dozens more being added daily, so do take a
look if you can.

Alternatively, the full stories behind all the summaries and headlines
in this newsletter can be retrieved by email alone: see
details below.

In the meantime, if you have any suggestions as to how we might make
the site or the newsletter better, email me directly.

Best wishes
Jonathan Newell, Editor
mailto:news@prosecuritytalk.com
====================================================
OUR TOP NEW PRODUCT SELECTION
====================================================

[1] PHYSICAL ACCESS CONTROL READER AT IFSEC
(TDSi, 12 Mar 2007)

Access control specialist, TDSi, is to showcase its latest suite of
products at IFSEC in May.  One product of note is PalmGarde, a
dedicated physical access control reader incorporating PalmSecure
technology from Fujitsu.  Working on near-infrared light, PalmGarde
reads and processes the vein pattern in the palm of the hand.
Established in the womb, this pattern remains unchanged through a
person's life - unlike fingerprints, which change through childhood
and can be prone to damage and distortion.  PalmGarde delivers a
robust and reliable biometric technology, and since no contact with
the actual sensor is required offers a hygienic, user-friendly
solution appropriate for any public area; particularly those within a
healthcare environment.  It also delivers extraordinarily high
standards of accuracy.  Boasting a false rejection rate of 0.01% and a
false acceptance rate of less than 0.00008%, PalmGarde offers a highly
secure access control solution, delivering considerable advantages
over other biometric technologies.

* Read more: http://www.prosecuritytalk.com/news/tds/tds100.html
or send a blank email to mailto:tds100@fetch.prosecuritytalk.com

====================================================
[2] ROAD BARRIER CRASH TESTED AT 7500KG AT 80KM/HR
(Frontier Pitts Ltd, 09 Mar 2007)

The Terra Road Closer, a horizontally opened, reinforced hinged beam,
was crash tested in accordance with British standard PAS 68-69 2007
standards and Department of State test standard SD-STD-2.01 Revision
A, Certification Class K12.  The test was conducted to prove the
arresting capability of the Terra Road Closer when impacted with a
7500kg test vehicle at a speed of 80km/hour (50mph).  Following the
highly successful crash tests involving the other certified equipment
in the Anti Terra range, Frontier Pitts was confident that the Terra
Road Closer would also pass the toughest test and achieve the most
difficult standard.  This impressive test result has not only proved
the stopping power of this equipment, but also the reliability and
fortitude of design. 

* Read more: http://www.prosecuritytalk.com/news/frn/frn109.html
or send a blank email to mailto:frn109@fetch.prosecuritytalk.com

====================================================
[3] ELIMINATE PASSWORDS WITH FINGERPRINT RECOGNITION
(fingerPIN, 05 Mar 2007)

fingerPIN has announced the shipment of its logical access product
MatchLogon with fingerPIN.  Developed for secure network access and
logon the technology uses fingerPIN's patented multi-fingerprint
sequence technology to provide a single step two factor authentication
which completely eliminates the need for passwords and tokens.
MatchLogon with fingerPIN v1.5 is a robust security platform offering
authentication, authorisation, auditing, and administration for the
Microsoft Windows Active Directory.  The fingerPIN is a biometric
fingerprinting technology that increases the complexity of penetrating
single fingerprint security methods.  It transforms an existing single
fingerprint reader into a sophisticated multiple fingerprint reader
through a simple software upgrade.  Through the fingerPIN the risk of
someone fraudulently logging on or accessing a secure directory using
a third person's fingerprint data is reduced to 1 in 10 billion due to
fingerPIN's powerful matching engine which reduces false acceptances
and stores and recalls templates in sequence.

* Read more: http://www.prosecuritytalk.com/news/fig/fig104.html
or send a blank email to mailto:fig104@fetch.prosecuritytalk.com

====================================================
[4] SELF PROGRAMMING ELECTRONIC LOCKING SYSTEM
(Salto Systems, 09 Mar 2007)

Salto Systems has launched a new self programming electronic locking
system specially designed to control doors locked by a mortice lock or
multi point lock and doors that have electronic locking devices (such
as electric strikes magnets, car park barriers etc).  The new Smile
range is suitable for use when you want to control doors on a site by
simple programming from tags, and where no software or computer is
required for programming.  It makes the perfect replacement of a
mechanical master keying system bringing electronic control of the
system and reducing replacement cylinder costs and risk at low cost.
Available in a wall reader format and two models of electronic handle
it covers most needs on a site.  Both handle types are quick and
simple to fit with bolt through fixing to provide stand alone wire
free security solutions.  They are designed to work with most types of
lock with an 8mm follower and euro profile cylinder locks, any type of
door, including those with narrow styled frames and multi point
locking doors.

* Read more: http://www.prosecuritytalk.com/news/sal/sal113.html
or send a blank email to mailto:sal113@fetch.prosecuritytalk.com

====================================================
[5] SIMPLE, EFFECTIVE PROOF OF DELIVERY SYSTEM
(Channel and Mobile Solutions, 05 Mar 2007)

A new proof of delivery system has been launched that is set to
revolutionise the courier and logistics industry and give users a
massive advantage in winning new contracts.  The ground breaking
software has been developed by Channel and Mobile Solutions, headed up
by Mike Bowen who has 20 years experience in the mobile computing
industry.  The system called DeliveryPoD has a range of features
designed to help companies win logistics contracts and provide the
highest level of customer service. Logistics is a competitive industry
and Salto wanted to make a state of the art system available to all
organisations with a fleet size of 20+ vehicles.  The software is
highly configurable so that it can be used by a wide variety of
organisations including third party logistics, couriers, business to
business and business to consumer. 

* Read more: http://www.prosecuritytalk.com/news/cha/cha100.html
or send a blank email to mailto:cha100@fetch.prosecuritytalk.com

====================================================
[6] THREE-DIMENSIONAL ZONE MONITORING
(Pilz Automation Technology, 05 Mar 2007)

Pilz is launching SafetyEYE, the world's first safe camera system for
three-dimensional zone monitoring, which could change the face of
automotive production lines and other automated manufacturing
environments.  The same system also has potential applications outside
industry, such as protecting museum exhibits.  In comparison with
traditional hinged and sliding machine guards, safety light curtains
and laser area scanners are highly advantageous for applications
requiring frequent access by operators.  Not only is opening a
physical guard time-consuming and fatiguing, but maintenance can be
hindered by the presence of the guard and its supporting structure.
Nevertheless, light curtains and laser area scanners only monitor a
flat plane - though mirrors and/or multiple light curtains can be used
to create faceted protection zones.  As a result, the protected area
is often greater than the hazardous zone, which is a waste of floor
space and can also mean that the barrier is triggered earlier than is
absolutely necessary, costing valuable process time.  In the world of
mass production, where floor space is expensive and time is of the
essence, it would clearly be beneficial to have a non-physical safety
barrier that can protect a three-dimensional zone closely matching the
hazardous zone.  And this is exactly what Pilz and DaimlerChrysler
have done by developing SafetyEYE, a safety-related sensing and
control system that is based on three-dimensional machine vision.

> Request free details from the supplier:
 http://www.prosecuritytalk.com/rdx/ml/pil/101/4
* Read more: http://www.prosecuritytalk.com/news/pil/pil101.html
or send a blank email to mailto:pil101@fetch.prosecuritytalk.com

====================================================
[7] PACKAGE SCREENING X-RAY SCREEN
(Applied Scintillation Technologies, 09 Mar 2007)

With letter-bomb attacks in the UK recently dominating the headlines,
Applied Scintillation Technologies announces the latest in its range
of X-ray intensifying screens for use in security screening.  The new
SecureX HB is a high-brightness screen, available in large areas,
designed for use in non-conveyorised X-ray detection systems for low
throughput checking of baggage and packages.  The high sensitivity
SecureX HB screen is particularly suitable for use in systems using
multi level energy control for enhanced detection of plastic
explosives, fine wires, incendiary devices and drugs.  It can be used
with free standing X-ray units, compact desk top units and portable
X-ray viewing screens for on the spot examination of suspicious
objects.  SecureX HB offers inspection systems manufacturers great
flexibility and performance.  The screen can be mounted on a variety
of rigid supports if required, including carbon fibre.  Screens can be
manufactured to the size and shape determined by the application, so
there is no waste or cutting.

* Read more: http://www.prosecuritytalk.com/news/aps/aps100.html
or send a blank email to mailto:aps100@fetch.prosecuritytalk.com

====================================================
[8] IP CCTV NETWORK DEPLOYED IN SCOTLAND
(Telewest Business, 05 Mar 2007)

Central Scotland has become one of the safest places in Britain as a
21st century IP CCTV service has been unveiled.  Powered by
ntl:Telewest Business, the UK's second largest business communications
services provider, this is one of the largest IP CCTV installations in
Europe.  North Lanarkshire Council has teamed up with the police, fire
and health services as well as the local Scottish Enterprise
organisation in this GBP1.3 million deployment aimed at fighting crime
and combating anti-social behaviour in the region. The IP CCTV system
has been developed and installed by ntl:Telewest Business and enables
the viewing, management and recording of multiple CCTV schemes
throughout the North Lanarkshire region.  Cameras have been installed
across town centres, housing estates and schools as well as business
locations and many other sites.  Delivered over ntl:Telewest Business
Metro Ethernet VPN, the system links all police stations back to a
central, purpose-built location, and is managed twenty-four hours a
day by locally-based ntl:Telewest Business engineers.  Additional new
services for NLC, delivered over the Metro Ethernet VPN platform
include an IP Telephony solution for the housing department and a data
solution for the education department.

* Read more: http://www.prosecuritytalk.com/news/tel/tel105.html
or send a blank email to mailto:tel105@fetch.prosecuritytalk.com

====================================================
[9] UPGRADED CCTV SYSTEMS FOR TRANS-PENNINE RAILWAY
(Siemens Building Technologies, 09 Mar 2007)

Passengers travelling on the TransPennine Express in the North of
England will soon see dramatic improvements to passenger information
and safety systems as Siemens commences work on a major refurbishment
programme worth GBP5 million to upgrade 29 of its rail stations.
Siemens Building Technologies, Security Systems, in partnership with
sister company Transmitton, will supply and install new security and
passenger information systems, as well as equipping a new central
control room at TransPennine Express' headquarters in Manchester.
Work has already started at most sites and is due for completion in
Spring 2007.  For rail passengers, automated announcements and travel
information will be provided by new public address systems (PA) and,
for the first time in the UK rail industry, new, intuitive, touch
screen passenger help points (PHP) will be provided, half of which
will be interactive and will even offer direct web access - technology
which Siemens has developed specially for this application.  For
increased passenger safety and security, CCTV systems are being
upgraded and expanded on all stations. 

* Read more: http://www.prosecuritytalk.com/news/sis/sis102.html
or send a blank email to mailto:sis102@fetch.prosecuritytalk.com

====================================================
[10] RECRUITMENT COMPANY EMPLOYS PRE APPOINTMENT CHECKS
(BackgroundChecking.com, 12 Mar 2007)

Ardea Recruitment Consultancy, the executive recruitment company, has
appointed BackgroundChecking.com, an Experian company, to provide
pre-employment screening services on potential candidates.  With
employee fraud on the increase and continuing business threats from
within the workplace, a reliable background checking system is
essential for checking all potential employees, not just at the point
of entry to an organisation, including the shortlisting stage, but
throughout the period of employment.  The onus is now on recruitment
consultancies, who are typically not equipped to do background checks
themselves, to undertake effective background checking before placing
people in posts.  BackgroundChecking.com offers a range of detailed
screening processes and will be providing Ardea with regular candidate
checking services.

* Read more: http://www.prosecuritytalk.com/news/bac/bac104.html
or send a blank email to mailto:bac104@fetch.prosecuritytalk.com

====================================================
This week's industry news
====================================================

PARKING METER COMMUNICATION SYSTEMS
(Complus Teltronic, 05 Mar 2007)
Immediate verbal communication with the control office is expected to
eliminate many of the time consuming written appeals bringing welcome
cost savings to parking operators
* Read more: http://www.prosecuritytalk.com/news/cop/cop110.html
or send a blank email to mailto:cop110@fetch.prosecuritytalk.com

DIGITAL FORENSICS DIVISION LAUNCHED BY DETICA
(Detica Forensics, 07 Mar 2007)
The investigative capabilities of Detica Forensics significantly
enhance Detica's Information Intelligence services and, in particular,
complements Detica's NetReveal fraud detection solution
* Read more: http://www.prosecuritytalk.com/news/det/det100.html
or send a blank email to mailto:det100@fetch.prosecuritytalk.com

COLLABORATIVE ID AND ACCESS MANAGEMENT
(Secude International, 12 Mar 2007)
Identity and Access Management suite uses Siemens DirX product family
providing a scalable platform as well as certified and secure smart
cards solutions
* Read more: http://www.prosecuritytalk.com/news/sed/sed101.html
or send a blank email to mailto:sed101@fetch.prosecuritytalk.com

ALLIANCE OFFERS UNMATCHED OFFLINE FRAUD CONTROL
(Fair Isaac Corporation, 05 Mar 2007)
Payment card fraud detection and adaptive control system for credit
risk management allied with EMV Script Processor (ESP) and EMV
Transaction Enabler (TRxE)
* Read more: http://www.prosecuritytalk.com/news/fai/fai102.html
or send a blank email to mailto:fai102@fetch.prosecuritytalk.com

====================================================
New Technical Articles and Case Studies
====================================================

THE CASE FOR MORE EFFECTIVE CCTV NETWORKS
(Viseum, 05 Mar 2007)
Stuart Thompson, Inventor and designer of the patented Viseum System
and MD Viseum (UK) comments on the need for more effective CCTV
installations
* Read more: http://www.prosecuritytalk.com/news/vim/vim103.html
or send a blank email to mailto:vim103@fetch.prosecuritytalk.com

EMPLOYERS RESPONSIBLE FOR MOBILE MISUSE
(DWF solicitors, 02 Mar 2007)
Employers can be held liable if they require or allow their employees
to use a mobile phone, particularly if they insist that staff take
business calls whilst driving without using a hands-free kit.
* Read more: http://www.prosecuritytalk.com/news/dwf/dwf103.html
or send a blank email to mailto:dwf103@fetch.prosecuritytalk.com

VULNERABILITIES REMAIN IN OPEN SOURCE
(Fortify Software, 08 Mar 2007)
Security of Java components is often compromised through the sample
code and the interface logic that come along with the components
* Read more: http://www.prosecuritytalk.com/news/foi/foi101.html
or send a blank email to mailto:foi101@fetch.prosecuritytalk.com

INTERNET BASED HOME MONITORING A KEY STRATEGY
(Intamac Systems Ltd, 12 Mar 2007)
Using an inexpensive internet-based monitoring Home Monitoring service
designed to provide timely information about any unexpected entry or
event people can remotely manage and monitor routine events
* Read more: http://www.prosecuritytalk.com/news/inm/inm101.html
or send a blank email to mailto:inm101@fetch.prosecuritytalk.com

UK IDENTITY CARD SERVICE AT RISK FROM HEAVY DEMAND
(Capacitas, 05 Mar 2007)
Capacitas has issued a white paper which quantifies the expected
business demand for the UK Identity Card service
* Read more: http://www.prosecuritytalk.com/news/caa/caa100.html
or send a blank email to mailto:caa100@fetch.prosecuritytalk.com

MIDENTITY USED FOR BANKING APPLICATIONS
(Kobil Systems, 05 Mar 2007)
Corporate clients can sign documents electronically by using their
chip card as well as to carry out mobile banking transactions safely
all over the world
* Read more: http://www.prosecuritytalk.com/news/kob/kob120.html
or send a blank email to mailto:kob120@fetch.prosecuritytalk.com

BACKUP AND RESTORE SERVICE FOR MOBILE DEVICES
(MobiComp, 02 Mar 2007)
MobileKeeper solves a major headache by protecting personal data
should their mobile device be lost or stolen
* Read more: http://www.prosecuritytalk.com/news/moi/moi101.html
or send a blank email to mailto:moi101@fetch.prosecuritytalk.com

====================================================
Other featured new product news
====================================================

NEW CUSTOM CAMERA PLATFORM
(Imaging Solutions Group (ISG), 12 Mar 2007)
Camera platform boasts high performance low-power Linux CPU along with
10/100 Ethernet, on-board JPEG compression, NTSC composite and S-Video
* Read more: http://www.prosecuritytalk.com/news/imu/imu100.html
or send a blank email to mailto:imu100@fetch.prosecuritytalk.com

NEW MACHINE VISION HANDBOOK
(Firstsight Vision, 05 Mar 2007)
New publication features new sections on systems, filters, high speed
imaging ,UV and IR lighting
> Request free details from the supplier on Machine vision handbook:
 http://www.prosecuritytalk.com/rdx/ml/fiv/105/4
* Read more: http://www.prosecuritytalk.com/news/fiv/fiv105.html
or send a blank email to mailto:fiv105@fetch.prosecuritytalk.com

EXCEL GUARDIAN CAMERAS ADDED TO MAYFLEX RANGE
(Mayflex, 12 Mar 2007)
Excel Guardian product portfolio complements Mayflex' existing range
of 19in data cabinets, Cat 5e/Cat 6 warranted cabling systems and
fibre optic cabling to provide a complete camera system
* Read more: http://www.prosecuritytalk.com/news/maf/maf100.html
or send a blank email to mailto:maf100@fetch.prosecuritytalk.com

PORTABLE SURVEILLANCE UNIT AVAILABLE
(Kiely Equipment, 12 Mar 2007)
Kiely Equipment will be selling and renting Wanco portable
surveillance units and holding on-site demonstrations for interested
companies
* Read more: http://www.prosecuritytalk.com/news/kie/kie100.html
or send a blank email to mailto:kie100@fetch.prosecuritytalk.com

HIGH QUALITY TILTMETERS AND CLINOMETERS
(Inertial Aerosystems UK, 02 Mar 2007)
Tiltmeter range consists of four models from a slimline board to a
deep water model which is enclosed in a solid stainless steel case
> Request free details from the supplier on 4-20mA range of
tiltmeters/clinometers:
 http://www.prosecuritytalk.com/rdx/ml/inr/119/4
* Read more: http://www.prosecuritytalk.com/news/inr/inr119.html
or send a blank email to mailto:inr119@fetch.prosecuritytalk.com

NEXT GENERATION LAB SOFTWARE FOR FORENSICS
(Thermo Fisher Scientific (Molecular Spectroscopy), 02 Mar 2007)
SampleManager LIMS is now supported on the SQL server, providing
customers with a choice of databases
> Request free details from the supplier on SampleManager LIMS:
 http://www.prosecuritytalk.com/rdx/ml/tho/101/4
* Read more: http://www.prosecuritytalk.com/news/tho/tho101.html
or send a blank email to mailto:tho101@fetch.prosecuritytalk.com

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SEO Contest: Want Results With Those Rankings?

A Lesson Learned From The Pasternack SEO Contest

 

by Gord Hotchkiss, Thursday, March 8, 2007
WHY IS search engine marketing defined by diametric opposition?  It seems like for every question there are two extreme answers.  And these polar opposite viewpoints are held with a tremendous amount of passion.  The smallest questioning of our position can unleash a firestorm of retribution.  Blogs kick themselves into high gear as aspersions are cast without a second thought.  We rise passionately to defend our position, questioning the pedigrees and mental capacities of our opponents. How could someone be so incredibly dense as to not see it our way? 

 

Tempest in a Teapot
In the past few months, little has raised such a passion of opposing viewpoints as the questioning of the value of organic optimization.  The verbal feud that took place in the blogosphere is well-known to most of us within the industry.  If you've been one of the few that has remained blissfully ignorant of the David Pasternack (co-founder of Did-It) "Is SEO rocket science" debate, count yourself fortunate.  It's not so much the debate I want to focus on, but the fallout of that debate because I think there's a valuable lesson that we can all learn from it.  As the organic community rose to defend its collective value, Threadwatch.org had the idea of launching an SEO contest.  The premise of the contest was simple.  Whoever ranked highest for the phrase David Pasternack by noon on March 1 was the winner.  A Who's Who of SEOs rose to take the challenge, using every trick in the book to try to propel their page to No. 1 in the Google data centers.

 

One Set of Results, Two Interpretations
Predictably, the tactics ranged from the white to the dark gray.  The winner, when all was said and done, was the page that had been ranking previously for a chef in New York also called, coincidently, David Pasternack.  There was a post on Dave Pasternack's Did-It corporate blog that said, with a decidedly sarcastic tongue-in-cheek approach, "See? We told you so! SEO isn't rocket science and after you guys threw the best you could at the algorithms, the page that was there before the contest was still the one ranking number one on Google."  That's one viewpoint.

 

Ironically, when you look at that same page of search results, the opposing side also claims victory.  Their contention? They dramatically changed the appearance of a search results page, which shows that SEO does have tremendous value and that it's not a "set and forget," one-time endeavor.  Search results pages are dynamic environments and if you hope to do well on them, you have to be prepared to take a long-term view. That's the other viewpoint.

 

See?  The same set of search results -- but two dramatically different opinions of what happened in the contest.  And both sides swear they're right.  In my opinion, they're both right -- or, at least a little bit of each argument rings true.  The fact is, the page for David Pasternack, (the chef, not the cofounder of Did-It), has been around a long time and this Pasternack is a well-known guy.  Google is doing what it should be doing; putting the site first that most people would be expecting to find at the top of the listings.

 

The SEO side is also correct.  They did dramatically change the look of the page.  Other than the top0ranking page, the rest of the results looked decidedly different than they did a few weeks before, prior to the contest.  So rather than quibble about who's right and who's wrong in this debate, let's look at the takeaways and see what we can learn.

 

The (Web) Guerilla Approach
One of the most interesting entries was a late one by Greg Boser.  Greg's approach leveraged the existing notoriety of David Pasternack, the chef.  Greg's approach was not so much based on technical tricks (although they did play a role), but rather a very clever strategy that was aligned with the inherent nature of people who frequent the Web.  Greg didn't win the contest, but he came within a whisker's width of doing so.  The fact was, Greg reluctantly entered the contest late (more irony, both Greg and Dave Pasternack called SEO contests stupid, but both entered) and  he wanted to time his entry so that it climbed the search engine ranks and claimed the top spot within 12 hours of the closing of a contest.  He wanted to show that not only could you control your organic visibility, but you could do it with a fair amount of predictability.  His timing was a little bit off, due more than anything to variations in the various Google data centers, but he definitely showed that with the right approach, you can influence search results.

 

To me, the interesting thing in this was not the technique Greg used but the approach he decided to follow.  He played the innocent bystander card.  He appealed to human nature and understood how people would react.  The genius of Greg's approach was not in how he used redirects or turned on the "link juice."  Those were all techniques that were part of the execution and yes, they had to be done right, but they only mattered because they were aligned to a strategy that was very clever.  He outthought his competition, rather than hammered them to death with a bag of black-hat tricks.  He knew that if he drew attention to the real Dave Pasternack, the one that was having his rightful visibility usurped by a temporary blip on the online "buzz" horizon, he would have a better chance of gaining support because he was appealing to an inherent human value that we all generally share. 

 

We like to protect people, especially if they've been rightfully wronged in some way.  Our best instincts rise to the surface and we want to rush to the aid of the victim.  In this particular instance, the way to do that was by sending a little "link love" Greg threw out some irresistible link bait. And what was particularly impressive about his entry was the way he almost timed it down to the hour, letting the momentum of his entry roll right up to the final moment and coming within one datacenter of actually winning the contest.  Did he usurp the original Dave Pasternack page?  No, but he really shouldn't have.  That page had already earned its link love and should have been right where it was, on top of the listings.

 

The Value of People Smarts
Recently, I wrote a column about the future of SEO and SEM agencies.  And I said that the time may soon be coming when the technical wizardry that SEOs tend to rely on may have limited value.  One thing, however, that will never have limited value is the ability to understand how people think and work -- and then to be able to translate that into an online reality. 

 

That's what Greg Boser showed in this contest.  He understood what makes people tick and then anticipated how that might play out online.  That type of approach will always have value in the online world.  Over time it may translate itself from gaining results on a search engine to building buzz on Digg, creating more presence on blogs, or any one of the other 1,001 places where we would like to gain visibility online.  But the ability to take an understanding of human nature and then to be able to translate that into anticipated online behavior is an incredibly valuable commodity.

 

Greg, there are many things that we might not agree on, but in this particular contest, you showed that SEO may not be rocket science, but it can certainly be a social science.

 

Gord Hotchkiss is the president of Enquiro, a search engine marketing firm. He loves to explore the strategic side of search and is a frequent speaker at Search Engine Strategies an