Search Engine Marketing Experts Tell Businesses How to Succeed

 

Nashville, Tennessee Search Engine Marketing Experts Work Media Tell Businesses Exactly How to Succeed Online with New Internet Marketing Book

Nashville-based Work Media has released a new Internet marketing guide, "Aggressive Online Marketing Fundamentals: the Work Media Approach." The book is a high level primer on the various aspects of running an aggressive online marketing campaign. It touches on search engine optimization, pay-per-click campaign management, copywriting, blogging, email newsletters, linking campaigns, and more. While not going into great detail on the specifics of the various techniques, the book provides a foundation for prospective marketers to try various methods and engage in further research.

Nashville, TN (PRWEB) May 31, 2006 -- Jerry and Chris Work, founders of Nashville-based Internet marketing firm Work Media, have just released an Internet marketing guide titled "Aggressive Online Marketing Fundamentals: the Work Media Approach." The book is a high level primer on the various aspects of running an aggressive online marketing campaign.

Said Jerry Work, "We believe successful online marketing involves a combination of technology and direct marketing techniques. Companies also need to adopt a multi-pronged strategy, using many different techniques as necessary to drive targeted traffic to their web sites."

The book touches on numerous areas, including search engine optimization, pay-per-click campaign management, copywriting, blogging, email newsletters, and linking campaigns. While not going into great detail on the specifics of the various techniques, the book provides a foundation for prospective marketers to try various methods and engage in further research.

The book, which is approximately 16,000 words in length, is a free download from the Work Media web site in .pdf format.

For additional information, contact Jerry or Chris Work at 888-299-4837 or via email at email protected from spam bots.

About Work Media

Work Media consists of Jerry Work and his brother Chris Work, and various professional copywriters, designers, and programmers they work with on a project-by-project basis. The company specializes in implementing aggressive, multi-pronged Internet marketing plans. The Work brothers have experience marketing everything from highly-specialized service industries to multi-million dollar ecommerce sites.

CONTACT INFORMATION:
Jerry Work, Chris Work
Work Media
888-299-4837
http://www.workmedia.net

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Press Contact: Jerry Work
Company Name: Work Media
Email: email protected from spam bots
Phone: 615-473-2045
Website: http://workmedia.net

SEO Designer To Judge Web Site Development

 

TopRank Online Marketing SEO Designer Named to 2006 WebAwards Judging Panel

Leading web site awards program adds SEO Designer, Thomas McMahon from TopRank Online Marketing, to its roster of judges.

Minneapolis, MN (PRWEB) May 30, 2006 –The Web Marketing Association is pleased to announce that TopRank Online Marketing’s Thomas McMahon has been selected as a judge of the 10th annual international WebAward competition for Web site development. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding Web sites.

"Unlike other awards, the WebAwards is not a beauty pageant where only the design and name recognition is important," said William Rice, president of the Web Marketing Association. "For the past decade, the WebAwards has used a quantitative judging formula based on seven criteria to evaluate benchmark and set industry standards for Web site development. Thomas McMahon will play a critical role in setting the standard for Internet excellence by applying his expertise to each site he adjudicates."

Says McMahon, “We want to recognize web sites for outstanding design, usability and quality. Most sites don't put enough thought into the end-users’ experience or into search engine friendliness. Some sites have good usability, bad design. Some have good design, bad usability. It's those that offer both that should be recognized.”

Thomas McMahon has worked for TopRank Online Marketing for the past year and a half as a SEO Designer, optimizing existing web sites and blogs, creating search engine friendly designs for new web sites as well as creating a number of blog marketing tools, WordPress plug-ins and FireFox add-ons. Prior to TopRank, McMahon worked with a web design agency for 5 years providing expertise in web design and Flash.

TopRank Online Marketing President, Lee Odden adds, "I'm very proud to see Thomas participate in such a highly regarded program. The standards he's set for our clients' will certainly benefit the web sites he will be tasked to evaluate for the WebAwards competition."

The 2006 WebAward judges consist of a select group of Internet professionals who have direct experience designing and managing Web sites – including members of the media, interactive creative directors, corporate marketing managers, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Judging for this year's awards will take place in July and August, with winners announced in September.

About TopRank Online Marketing

TopRank Online Marketing is an industry leading search marketing agency offering integrated search engine optimization, online public relations and blog marketing services. TopRank has been listed as a top ten world-wide SEO firm by topseos.com and Promotion World and is the only Minnesota search marketing firm included in Marketing Sherpa's Guide to Search Engine Optimization Firms. TopRank is a member of the Search Engine Marketing Professionals Organization (SEMPO.org), the Search Engine Marketing Council of the Direct Marketing Association (the-DMA.org), and holds a Board of Directors position for the Minnesota Interactive Marketing Association (MIMA.org).

About the WebAwards
The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site.

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Press Contact: Lee Odden
Company Name: TopRank Online Marketing
Email: email protected from spam bots
Phone: 952-400-0190
Website: http://www.toprankresults.com

Turn Your Cell Phone Into A Coupon!

 

Quickpons.com Launches New Advertising Method that merges Coupons, Cell Phones and the Internet

Quickpons, Inc. is launching a new Internet based service for consumers that will allow them to send coupons to their cell phones as text messages. There is no charge to consumers and businesses can join the service for free during the beta period.

Tampa, FL (PRWEB) May 30, 2006 -- Quickpons, Inc. is launching a new Internet based service for consumers that will allow them to send coupons to their cell phones as text messages. There is no charge to consumers and businesses can join the service for free during the beta period.

Businesses post special coupon offers on the website, such as “20% Off Your First Order”. Consumers arrive at the website seeking bargains. Once the consumer has located an offer that they wish to take advantage of, they simply click and send the offer as a text message to their cell phone. The merchants honor the text message on the cell phone as if it were a printed coupon.

The advantage to consumers is obvious, no more cutting out small paper coupons that often go forgotten and unredeemed. Quickpons, Inc. believes that this will be the new preferred method by which consumers will seek discounts. “I invented this service because I would usually forget to bring coupons with me, but I always have my cell phone”, says Glen Wheeler, President of Quickpons, Inc. “I also think many consumers will want to try it out just because it is so unique.”

Businesses benefit because studies show that consumers who use coupons spend more than those who don't. Also surprising is the fact that Americans in the upper income brackets are more likely to use coupons.
Text messaging is a growing trend among cell phone users. By merging the Internet, text messaging and consumers looking to save money, Quickpons, Inc. plans to bring those consumers together with businesses eager to oblige. The site is set to launch on June 16th with the Beta period ending that day. Businesses seeking further information should visit the website at www.quickpons.com.

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Press Contact: Josh Lassiter
Company Name: QUICKPONS, INC.
Email: email protected from spam bots
Phone: 888-476-2461
Website: http://www.quickpons.com

California City Community Content Created At Google Co-op

 

CityTownInfo.com Provides Community Information to Google Searchers as Google Co-op Participant

CityTownInfo.com (CTI), a unit of Moving Traffic, Inc., announced today that it is providing Google search users with free instant access, via the new Google Co-op program, to its extensive database of information on thousands of US cities and towns. Users can sign up for the free service on Google, at http://www.google.com/coop/profile?user=008291016253664647185.

Boston, Mass. (PRWEB) May 30, 2006 -- CityTownInfo.com (CTI), a unit of Moving Traffic, Inc., announced today that it is providing Google search users with free instant access, via the new Google Co-op program, to its extensive database of information on thousands of US cities and towns.

Available immediately with free signup, the service allows people who search Google for “palo alto”, for example, to see CityTownInfo’s profile of Palo Alto, California near the top of Google’s results page. In this example, the profile includes the city’s population (58,598), location (15 mi NW of San Jose), area code (650), political leaning (Democratic), relative household income (high), along with numerous other characteristics. Users can also click on a link to access CTI’s complete city profile (for example, at http://www.citytowninfo.com/places/california/palo-alto).

Users can sign up for the free service on Google, at http://www.google.com/coop/profile?user=008291016253664647185. After sign up, the service becomes available to a user searching for a town or city at Google using one of these formats: “boston”, ”boston ma”, or “boston massachusetts”.

CityTownInfo.com provides demographic information, written profiles, data on housing, neighboring cities and towns, schools, income, weather, crime, and much more, for thousands of cities and towns across the US. The site also ranks each city or town on dozens of characteristics and highlights areas where each city is unique or notable, and provides a community space for visitors to offer their own comments on each city or town.

Eric Enge, VP of Marketing for Moving Traffic, said, "We’re proud to be one of the first sites in the Google Co-op program. We expect Google’s Co-op to be a real success because it offers searchers fast answers in response to their searches, not simply a list of relevant external links.”

For more information and details, visit CTI’s Google Co-op FAQ at http://www.citytowninfo.com/cti/google-coop-faq.html.

About Moving Traffic, Inc. and CityTownInfo.com

Moving Traffic is the publisher of http://www.CityTownInfo.com, a site designed to make it easy to learn about any city or town in the US. Travelers, home buyers, real estate agents, researchers, journalists, bloggers and others visit the site to get background information and find resources on a particular community.

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Press Contact: Eric Enge
Company Name: MOVING TRAFFIC, INC.
Email: email protected from spam bots
Phone: 508-485-7751
Website: http://www.citytowninfo.com/

One Million Page Web Site Not Optimized For Search Engines

 

Debut of One Million Page Web Site

Onemillionpages.com makes its debut this month, featuring 1,000,000 unique web pages.

Provo, UT (PRWEB) May 26, 2006 -- Two Utah college students launched onemillionpages.com this month – a web site with 1,000,000 unique pages. Each of the one million pages is a distinct HTML file and contains facts and puzzles like trivia and sudokus. The site features one million anagram puzzles, one half-million sudoku puzzles and a half-million word find puzzles. The site also includes treasure hunts that guide you through some of the million pages with tricky clues.

In hopes of attracting 1,000,000 visitors, each page has a section reserved for a unique personal message. Visitors to the site can choose one of the one million pages to host his/her own message for only $1. Each message is reviewed to ensure that the site remains suitable for all ages and then posted for the world to see. This site offers the potential opportunity to view 1,000,000 different messages from people all around the world.

“It’s different than a blog,” said Jacob Jenne, co-creator of the site, “Each visitor only gets a few lines to say whatever he or she wants to the world. It’ll be interesting to see what everyone writes. I mean, what would you write for everyone to see if you only had a few lines?”

Interesting facts about this site include the following:
- It took eight days (24 hours a day) to upload all of the files to the host server.
- Although each page was trimmed as much as possible, the site still occupies almost seven gigabytes of space.
- It took over 50 hours of processor time to generate all the puzzles and pages on the site including computer programs written in three different programming languages.
- If you tried to look at all 1,000,000 pages at one page per second for 40 hours a week, you wouldn’t finish seeing them all for almost seven weeks.

Jacob said concerning the site, “You just don’t realize how big a million is until you go to the site and start clicking the ‘next page’ link for a few minutes.”

Nathan Jenne, co-creator, stated, “Something that you don’t see much anymore is online entertainment suitable for all ages. This site is different. There’s something here for everybody.”

For more information please visit http://www.onemillionpages.com

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Press Contact: Nathan Jenne
Company Name: ONEMILLIONPAGES.COM
Email: email protected from spam bots
Phone: 801-592-6950
Website: http://onemillionpages.com

Canadian Privacy Training Programs

 

PrivaTech Launches Customized Canadian Privacy Training Programs

PrivaTech Consulting has designed Canadian privacy training programs that build privacy awareness. These customized privacy training sessions can be directed to senior executives and privacy officers, or employees of an organization, and focus on privacy law developments in Canada and avoiding corporate privacy breaches.

(PRWEB) May 25, 2006 -- PrivaTech Consulting is making privacy training a top priority. PrivaTech’s clients are quickly realizing that privacy training is a sound business investment.

PrivaTech has designed a privacy training program for privacy officers and senior executives to assist them in:
•    understanding the implications of recent privacy commissioner decisions;
•    overseeing an effective privacy impact assessment based on generally accepted privacy principles; and
•    developing privacy risk management plans.

PrivaTech has also redesigned its employee privacy training programs to build privacy awareness. Most privacy breaches involving the loss, misuse, unauthorized access or unauthorized disclosure of personal information are due to employee mistakes. Employee mistakes can be costly…but they are avoidable. PrivaTech’s privacy workshops and seminars give employees a clear understanding of their responsibilities through department specific training, practical tips and case studies that employees can relate to.

“PrivaTech took the time to truly understand our business before launching a multi-level privacy training program within our company, involving senior executives, department managers and front line staff. The results were spectacular – employees are empowered with the ability to make informed decisions that better protect the sensitive personal information we hold”, says Louise Turgeon, Privacy Officer and CFO of ESI Canada Inc. “After the first round of training, privacy issues were being identified and brought to the forefront before they resulted in bigger problems, reducing our cost of doing business.”

“Every organization is at a different stage with respect to their privacy compliance initiatives. Our goal is to develop a culture of privacy within the organization so risks can be quickly identified and managed”, says Fazila Nurani, founder of PrivaTech Consulting.

For more information on PrivaTech’s privacy training visit http://www.privatech.ca/privacy-solutions/workshops-seminars/index.cfm?WT.mc_id=pr0506

PrivaTech Consulting, based in Toronto, Ontario, specializes in advising private and public sector organizations on compliance with Canadian privacy laws. PrivaTech’s consultants and lawyers also write articles for PrivaTalk, a leading monthly privacy newsletter published by PrivaTech.

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Press Contact: Fazila Nurani
Company Name: PrivaTech Consulting
Email: email protected from spam bots
Phone: 905-886-0751
Website: http://www.privatech.ca/index.cfm?WT.mc_id=pr0506

Hispanic Advertising Network Has 5.42 Million

 

Hispanic Online Advertising Network HispanoClick Finds U.S. Audience of 5.42 Million and Growing

ComScore has verified HispanoClick, the leading online Hispanic advertising network, reaches 5.42 million viewers in the US alone every month. The Hispanic online advertising network also reaches millions of unique viewers in Latin America and Spain.

(PRWEB) May 25, 2006 -- HispanoClick, the leading Hispanic online advertising network with Spanish-language publishers in the United States, Latin America, and Spain, had comScore measure their network-wide traffic patterns beginning March 2006.

The comScore study concluded the Hispanic online advertising network reaches over 65 million unique visitors every month. The United States, Mexico, Spain, Argentina, and Chile topped the list of HispanoClick’s online advertising markets, with the U.S. alone reaching 5.42 million unique viewers.

"We are pleased to see our traffic numbers confirmed by ComScore," said Marc Duquette, HispanoClick CEO. "We provide advertisers an additional and efficient media outlet to reach the US Latino market, as well as online Hispanic advertising markets throughout the world."

In addition to the total number of unique visitors, ComScore’s analysis of the Latino online advertising network showed:
*     84.5% of visitors are between the ages of 18-49
*     57% of visitors ages 18-59 are male
*     62% of Business & Finance channel visitors report household income levels starting at $60K

This trend in traffic will likely continue as HispanoClick grows. The company recently added Universal Music, Nestle, Nextag, and Monster.com in Spanish to their expanding list of clientele.

Learn how to join the online Hispanic advertising network and begin reaching 65 million Spanish-speaking viewers in the United States, Latin America, and Spain by calling 415-282-9796 or visiting www.HispanoClick.com.

About HispanoClick
HispanoClick, a premier Hispanic online advertising network specializing in web sites for the Spanish-speaking market, offers a complete solution for advertisers seeking a way to clearly communicate their message to the online Hispanic market. The HispanoClick online Hispanic advertising network empowers businesses and advertisers to achieve brand recognition, sales, and lead generation within the Hispanic community by using the latest business technology. They are headquartered in Montreal, Quebec.

About comScore
comScore Networks is a global information provider and consultancy providing leading companies with consumer behavior insight to drive successful marketing, sales, and trading strategies.

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Press Contact: Lou Ramirez
Company Name: HispanoClick
Email: email protected from spam bots
Phone: 415-282-9796
Website: http://www.hispanoclick.com

Would You Pay $10,000+ For Sex.nr?

 

Domain Name One Auctions Sex.nr and Nic.nr Domains

The recent explosive growth in online business has made in imperative for businesses to own a top domain name.

(PRWEB) May 24, 2006 -- Domain Name One, a domain reselling company, is offering two of the most rare and valuable keyword names, Sex.nr and Nic.nr for sale on ebay.com (item # 9730403630).

The recent explosive growth in online business has made in imperative for businesses to own a top domain name. Global branding and the rise of the Internet have created a huge market of demand for good domain names. Unfortunately, the skyrocketing costs of premium keywords at the .com level have weeded out the small businesses, with small budgets, from ever owning a premium, one word name.
    
However, small business wishing to own a great, memorable name can now buy great keywords in more obscure extensions for just a fraction of the price of the .com version. Recent sales of names such as nav.no for $700,000 help show the huge market for these types of names. It is clear why people like Sam Huang, founder and CEO of Domain Name One, have invested their money into the plethora of new extensions.
    
“With names such as diamonds.com selling for $7.5 million, it is imperative to offer a second hand solution to the problem of global branding…why pay thousands for something like PokerClub.com when you can get poker.cg for the same price?” says Huang, “We offer keyword names, such as Casino.vu, for a fraction of the price for the .com”.
    
The leaders in today’s domain world such as Bill Mushkin, CEO of Name.com, and Roland LaPlante, VP of Afilias, have invested heavily in such extensions, and anticipating an exponential growth in the ROI for investments into premium keyword names such as sex and poker.
    
Many experts believe that sex.nr is worth at minimum, tens of thousands of dollars. “It is really a unique opportunity, you don’t see many sex.cctlds up for sale… and never on ebay”, says Ryan Simari, a domain analyst. “The beauty of a cctld is that is works just like a .com, anyone in the world can view it”. SEO experts around the world all also agree that the major search engines don’t give preference to .com or one extension, thus offering a cheaper solution to small businesses who want valuable search traffic.

“Theoretically, business.ug could just as be as high ranked as business.com, and to obtain business.ug would be just a fraction of the cost it would be to obtain business.com” says Kunal Patel, SEO professional.
    
The ebay auction for sex.nr is due to end May 28th. The world’s domain experts will be watching closely to gauge the current cctld market. However, most experts agree that whatever the ending price is, the buyer will make a considerable profit if he/she decides to sell the name in the following year.
    
The sex.nr auction can be found by searching for item # 9730403630 on ebay.com or by going to dn1.org/ebay.php.
    
Domain name One currently sells its names through its two brokers, Sedo and Afternic. A master list of domains for sale can be found at dn1.org. Bulk deals can be arranged through email (email protected from spam bots).
    
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Press Contact: Samuel Huang
Company Name: Domain Name One
Email: email protected from spam bots
Phone: 469-226-5924
Website: http://dn1.org/

Mobi: It's a Top-Level Domain and It's A Handheld Device

Route1 Launches Mobi Next Generation Remote Computing Solution at DEMOmobile 2004

 

Mobi extends new and existing applications over wireless networks without any changes to current infrastructure or user experience

 

NEW YORK, and TORONTO, Sept. 8 /PRNewswire/ -- Route1 Inc., the Agile Computing Company, today announced the launch of Mobi, a data and voice handheld with a virtual desktop that lets users connect securely to their office and enterprise computing resources over any network. Route1 unveiled its new product at the exclusive DEMOmobile 2004 conference held this week at the Hilton La Jolla Torrey Pines in La Jolla, California.

 

"Route1 has reinvented mobile and remote computing with Mobi," said Chris Shipley, Executive Producer, DEMOmobile. "Its Seamless Workspace design allows Microsoft Windows users to cross wireless and wired networks with persistent, secure, real-time access to desktop and network resources without having to bulk up with any applications, middleware or data on the remote or host."

 

Easy to Use Seamless Environment
Using integrated hardware, software and network service, Route1 provides fast, easy and secure access to a Microsoft Windows computer desktop or a blade server, including all files, applications, and network resources from a Mobi device running Microsoft Windows Mobile, CE, XP or XP Tablet. Since remote users are running a desktop and applications they are used to, there is
no special IT support or training required. In addition, the environment is "locked down" behind the corporate firewall providing corporate level protection to potential viruses and malicious payloads.

 

Lets Employees be Mobile, Not Corporate Data

 

Designed to enhance security in managing the mobile and remote workforce, Route1's Seamless Workspace(TM) architecture requires the host to establish connectivity with Mobi, thus ensuring remote users comply with existing security policies and processes. Its MobiAgent(TM) software and MobiNet(TM) service support multiple factors of user authentication coupled with digital certificates and SSL tunnels for all end-to-end communications that are encrypted using a FIPS 140-2 approved crypto set.

 

Unlike browser-based remote access offerings, MobiNet defeats 'man in the middle' network attacks and MobiAgent leaves no shadows or data traces on the remote.  Since data and applications actually reside behind the firewall, administrators don't have to worry about potential loss or theft.  Mobi's connectivity can also be managed to ensure connection only when authorized.

 

Outstanding Performance
Mobi provides a consistent user experience over GPRS, CDMA, WiFi, Ethernet or dial up connections.  Route1's intelliRoam(TM) technology keeps users persistently connected, switching between networks while managing sessions even in the middle of document edits. MobiNet uses a peer-to-peer architecture to deliver performance that lets users connect live to their office and enterprise computing resources at speeds equivalent to those of a LAN as bandwidth permits.

 

"With remote workers using multiple devices to stay productive, companies have resorted to distinct infrastructures of middleware, VPNs, and synchronization just to keep them connected and secure," said Cheryl Currid, President Currid & Company. "Often the IT management costs are higher for these outworkers than for personnel at head office. The opportunity to reinvent mobile PC-based computing is huge as enterprises badly need a new solution."

 

A survey conducted last year by AT&T/Economist showed that 54% of enterprise employees worked from home on a regular basis. It was revealed that this number will increase to 80% by the end of 2005.  In a May 2004 survey of chief information officers, UBS Investment Research found that close to 60% planned to increase the number of remote access users at their companies by 10% or more over the next year. Today, IT administrators are faced with multiple configurations to support. They struggle to enforce tighter security policies and privacy standards while increasing accessibility.

 

"The paradox with mobile and remote computing is that it's immobilizing organizations," said Andrew White, Route1 CEO. "At a time when regulators are demanding higher standards in security and confidentiality, managers are being forced to rethink the risks that worker mobility poses to their information security.  Mobi provides a strong ROI by driving corporate governance and privacy compliance, enabling new standards in security risk management, and significantly reducing IT costs, while improving outworker performance."

 

Easy to Deploy with Significant Cost Advantages
Route1 provides a single data and voice solution that makes other mobile platforms unnecessary.  Mobi can be quickly and securely rolled out across a dispersed organization without the usual increase in IT infrastructure and management costs.  The Company estimates Mobi delivers at least an 80 per cent cost advantage over hosted VPN services and a 150 per cent saving over in-house SSL VPNs. Cost advantages associated with information security and privacy compliance risks are not factored in these comparisons.

 

About Mobi and Availability
Mobi is available in handheld and tablet models for road warriors, day extenders, telecommuters, teleworkers, and other mobile employees. The Mobi will cost approximately US$500 and the Executive and Fleet tablet models will sell for about US$1500. MobiNet access will be an extra monthly charge through a preferred wireless service provider.  Route1 expects to ship Mobi by the end of 2004.  The Company is also providing a reference design for other manufacturers to ship devices which can be certified for use with MobiNet.

 

About Route1
Route1 enables "systems to follow users" within a seamless computing and connectivity paradigm that provides outworkers persistent, remote access to office and network computing resources, wherever they are. The Company's remote computing solutions empower dispersed employees while helping organizations become more agile and run more securely and profitably. Route1 is based in Toronto, Canada with offices in New York, NY.  Visit http://www.route1.com for more information.

 

All trademarks used are owned by their respective owners.

 

SOURCE Route1 Inc.

 

Related links:
# http://www.route1.com

Copywriter's Ad Blog Doesn't Suck

 

Copywriter’s Ad Blog Stays Fresh, Attracts Business Worldwide

It’s a fact: most blogs fizzle after just a few months. What, then, has kept John Kuraoka’s Ad Blog going for more than three years? In a word: success.

San Diego, CA (PRWEB) May 24, 2006 –- John Kuraoka is not a name that rolls trippingly off the tongue (according to his Web site, it’s pronounced “koo-rah-oh-kah”). But Kuraoka’s Ad Blog, started back in February 2003, has helped give him a national and even international business presence.

Kuraoka is a freelance advertising copywriter and creative director based in San Diego, California. His Ad Blog focuses on the creative side of advertising, branding, and marketing. But, he frequently veers off into social commentary, particularly when writing about a pet topic: advertising aimed at children.

What has kept Kuraoka’s Ad Blog fresh for more than three years?

“Advertising!” he answers. “Advertising today is in a state of constant invention and re-invention. You can’t be in this industry – really in it – and not stay fresh.”

“I’m in the trenches every day,” he says. “I’m a copywriter, not a commentator. I get paid to create advertising, not follow it or explain it.” As a perverse result, his Ad Blog follows and explains advertising very well.

Kuraoka is no newcomer to advertising or blogging. He has 23 years in the advertising industry, and has maintained his family’s weekly online journal since 1998. He keeps blogging partly because, as a writer, it’s in his blood and partly because it brings him business.

“I just finished a project for a company in Lucerne, Switzerland. I’ve had clients in the UK, the Netherlands, Germany, France, Israel, Japan, South Korea, and Costa Rica. Here in the U.S., I’ve had clients in a dozen states, scattered across all the time zones.”

“The power of the web puts my portfolio on your desktop, whether you’re in Paris or Peoria. But the power of the blog puts me there in-person. A blog conveys voice and personality. It gives me the chance to build rapport.”

“And it’s rapport, not contact,” he says, “that’s the first step to a sale.”

You can read Kuraoka’s views on advertising and copywriting, with new entries almost every business day, at http://www.kuraoka.com/adblog.

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Press Contact: John Kuraoka
Company Name:
Phone: 619-465-6100
Website: http://www.kuraoka.com/

Blog Spot Network Has Quite a Few Domains

 

Blog Spot Network to Lease More Than 100 Business / Industry Blog Spot Portals

The Blog Spot Network™ portfolio of “Blog Spot Portals” and other blog portal holdings now total more than 800 premier properties, making it the largest known portfolio of its kind in the world.

Orlando, FL (PRWEB) May 17, 2006 -- The Blog Spot Network™ www.blogspotnetwork.com portfolio of “Blog Spot Portals” and other blog portal holdings now total more than 800 premier properties, making it the largest known portfolio of its kind in the world. The Blog Spot Network is committed to “leading the way to business blogging” and has begun to do so.

The Power of Many

The power of inner linking hundreds of blog portals creates a superior level of exposure through cross over clicks and search engine prominence that can’t be matched. The ever changing blog content in a network of this size, guarantees search engine dominance for the entire network. In order to quickly optimize the power of this massive network, Blog Spot Network plans to begin leasing more than 100 of their business / industry blogs to businesses and authors while they begin the launch of more than 100 city blog portals, and city news blogs.

The Perfect Internet Business Strategy

Blogs are without question the most important and valuable marketing and PR tool available to businesses of all sizes. Through a blog, a business is able to personalize the business, and put a human face on it. The interactive nature of a business blog establishes a line of communication with consumers that could have only been dreamed of until now. Business blogs are the perfect venue to announce new products or services, company news, sales promotions, employment opportunities and more. Consumers can easily subscribe to the blog, which then sends all future updates to the blog directly to their email box.

The Most Affordable and Effective Internet Marketing Option

For most businesses, effective internet advertising and marketing has simply become too expensive. The bidding wars to buy ad space on major search engines, combined with click fraud issues, has become too much for most, who are now seeking other advertising options. Blogs are that option.

Online Advertising Growing Stronger

Business blogs, community blogs, and blog networks are the focus of such media giants as News Corp®, AOL®, MSN, and Viacom who have been spending millions to buy blogs and blog networks. Considering the fact that online spending reached a whopping $12.5 billion in 2005, and is expected to top $2 billion by 2010, it is no wonder the world’s largest media and advertising companies have such keen interest.

For more information on Blog Spot Network, or to obtain leasing information on the business / industry blogs, please contact us by email or call 321.558.1615.

Contact:
Ray Whitmer, CEO
321.558.1615

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Press Contact: Ray Whitmer
Company Name: PORTAL PUBLISHERS
Phone: 321.558.1615
Website: www.blogspotnetwork.com

Will SMS Opt-in Replace Newsletter Opt-in?

 

Text Message Marketing: Now a Small Business Possibility

MESSAGEbuzz.com, a SMS marketing service, has released a web based solution to enable small-to-medium business owner’s access to text message marketing. With many uses and a small price tag, this technology may be the cure small marketers are looking for.

St. Louis, MO (PRWEB) May 15, 2006 -- Once reserved only for big spenders such as Proctor & Gamble, The Apprentice or American Idol, small-to-medium sized businesses can now cash in on the text messaging craze.

Text message use has been gaining ground since its inception, and it stands to only to grow in popularity. So naturally marketers began experimenting how to make money from the phenomenon. Television shows like American Idol and The Apprentice have harnessed the power of SMS Marketing for years.

Recently, however with the development of web based SMS marketing, MESSAGEbuzz began offering this innovative strategy affordably to small to medium sized businesses. Used for advertising, employee management and customer satisfaction surveys, this web based sms software is very versatile.

Local businesses use the technology to offer coupon codes, advertise specials, and open appointment cancellations. Any business that lives and dies with appointments can use this system to schedule waiting list clients. Obviously popular with the younger crowd, text messaging is adaptable to all demographics, as well. Restaurants are using the technology as a pager system with no distance limitations, keeping their waiting rooms clear and welcoming, while keeping customers loyal.    

Steven Kelley of MESSAGEbuzz (www.messagebuzz.com), explained that, the technology has not only boundless applications in marketing but in day to day business. For example, temp agencies use sms technology as a quick paging system that distributes communication to large groups of employees.

This spam free system is simple and inexpensive to setup, use and organize. All customers are sent an opt in message to confirm that they want to receive text messages from your company when they sign up. Campaigns can be as complex or as simple as you’d like. You can send out a special on Friday afternoon when couples are deciding what to do for the weekend or once a year when a contract is up for renewal. The only thing limiting this advertising media is the marketer’s creativity.

“Compared to other advertising, this method is a bargain”, said one MESSAGEbuzz customer. “I just hope my competition doesn’t catch on to this!” Small businesses looking for marketing ideas may just consider sms marketing.

Find more information and sign up for a free trial at www.messagebuzz.com

MESSAGEbuzz.com, a self-service online software that businesses utilize to conduct their mobile marketing. Businesses that want to extend their content, offers or information to their customers’ cell phones, in a do-it-yourself tool that adheres to Mobile Marketing Code of Conduct, would benefit from our service. Both affordable and easy to use, we complement our software and the connectivity with additional mobile services to ensure our customer and ultimately their subscribers is positive. Headquartered in St. Louis, MO, MESSAGEbuzz.com has an office in Madison, WI and regional sales representatives throughout the United States.

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Press Contact: Steven Kelley
Company Name: MESSAGEbuzz
Email: email protected from spam bots
Phone: 888-900-2899
Website: www.messagebuzz.com

Let's Drop PPC in Favor of Flat Rate

From what I've been seeing, I think it's only a matter of time before contextual network advertising is largely replaced by flat-rate advertising. Why? Click Fraud!

 

Click fraud is out of control and the providers either can't or in some cases I feel, won't seriously address the problem. The losers are the advertisers. If they are lucky they will not be in an industry that's on the radar of those doing most of the fraud, but if they aren't they have to be making quite a bit from sales to justify what they are spending.

 

A Flat-Rate Ad system something like what AdBrite.com offers is the only way I can see to combat the problem. What it would do is remove the incentive for fraud completely. The other option would be for the advertising networks to gain access to the advertisers traffic information, but most advertisers will not want to give up that information, and frankly I think the effort involved to process the data is more than search engines want to take on, especially when you consider they will be reducing their income when they really see how bad the fraud problem is...!

 

I have to believe that the fraudsters have evolved to the point that they can commit the fraud in a slow controlled way so as to not attract attention to what they are doing. A large-scale operation could easily assemble thousands of clickers, using hijacked proxy servers, or just those free AOL accounts to cover up the abuse.

 

(hris

Blog At Work And Still Keep Your Job

 

Corporate Blogging: Six Steps Help Ensure At-Work Blogs Are An Asset

If you are searching for effective ways to increase traffic to your company web site, encourage key employees to blog, but set a policy first to help ensure success. Search engines like Google elevate the rankings of web sites with continually changing content, and frequent postings to blogs are an ideal way to take advantage of that system. One important key to blogging success is to establish a well-defined policy before the practice is sanctioned at your work.

Portland, ME (PRWEB) May 10, 2006 -- If you are searching for effective ways to increase traffic to your company web site, you might want to encourage key employees to blog, but set a policy first to help ensure success.

Search engines like Google elevate the rankings of web sites with continually changing content, and frequent postings to blogs are an ideal way to take advantage of that system. And according to many communications experts, blogs also allow companies to personalize their organizations, products and services, making a human connection with customers that is often difficult in this high-tech age.

One important key to blogging success is to establish a well-defined policy before the practice is sanctioned at your work. Large and small companies alike use blogging, and yet only 15 percent of companies have policies in place to address workplace blogging, according to a recent survey by the Employment Law Alliance.     Without a clear policy, the anything-goes, free-for-all attitude that flourishes on the Internet could harm your company's reputation.

“Whether a blog becomes a useful tool for your company, or a source of irritation, is a choice you can influence with the policies you adopt today,” says labor and employment law attorney James Erwin from Pierce Atwood LLP in Portland, Maine.

To begin, each workplace blogger needs specific permission and clear direction from management, making sure the employee understands that blogging is part of their job.     Agree in writing with the blogger as to the business purpose for the blog and then require the blogger to adhere to your blogging policy.

Attorney Erwin suggests a comprehensive policy that covers at least these six key areas:

1. Expressly include blogging within the same rules that govern acceptable use of email and Internet;

2. Prohibit employees from disclosing or discussing any confidential or proprietary information;

3. Remind employees that they are expected to be respectful of the company, its employees, its customers and its competitors; and are not to post material that contains harassing, discriminatory or threatening content, no matter when or where the blogging is conducted:

4. Require employees to use their real name, not an alias, and; employees must make it clear that the views they express online are their own and not those of the employer. This policy adds credibility to the blog, as it will be viewed by readers as an independent source of information.

5. Require that any reader responses to a blog be edited for profanity, harassing, discriminatory or threatening content directed toward the company, its employees, its customers, and its competitors.

6. Create an agreement with each blogger as to the purpose of the blog, the amount of company time you will allow the blogger to devote to the practice, and any necessary restrictions regarding overtime compensation for off-site blogging.

By adopting policies that expressly address blogging, Erwin says that an employer can educate employees on specific limits and expectations. If it becomes necessary to take action against an employee because of inappropriate blogging, the employer will have fairly warned of what is problematic and what the consequences may be. This simple step will mitigate the effect on employee morale. It will also enable the employer to point to an objective, policy-based rationale for its decision to discipline or terminate, buttressing its defenses against claims of discrimination or retaliation.

If your company does not have a blog, you are missing out on an important communications medium. Currently 10 million workplace bloggers are active. More join the ranks daily. The smart ones are guided by a blogging policy that encourages meaningful communications and discourages destructive discourse.

Pierce Atwood LLP is the largest law firm based in northern New England and has 120 attorneys who serve regional, national and international clients from offices in Portland and Augusta, Maine; Portsmouth and Concord, New Hampshire and Boston, Massachusetts. For more information about the firm, its attorneys and services, please visit www.pierceatwood.com.

Contact: Jennifer Whittier
Phone: 207-791-1244

Press Contact: Melissa Field
Company Name:
Phone: 207-229-7136
Website: pierceatwood.com

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Sale Of Domain Names Produces Nearly $2.1 Million

 

Largest Live Domain Name Auction Produces Nearly $2.1 Million in Sales

The largest live Internet domain name auction ever held produced nearly $2.1 million in sales in just 3 hours Thursday, May 4, in the main event at the T.R.A.F.F.I.C. WEST Conference at the Venetian Hotel in Las Vegas, Nevada. Another piece of domain history was made during the auction when SEX.NET sold for $450,000 in the largest .net sale ever reported.

(PRWEB) May 9, 2006 -- The largest live Internet domain name auction ever held produced nearly $2.1 million in sales in just 3 hours Thursday, May 4 in the main event at the T.R.A.F.F.I.C. WEST Conference at the Venetian Hotel in Las Vegas, Nevada. Another piece of domain history was made during the auction when SEX.NET sold for $450,000 in the largest .net sale ever reported.

The gavel also dropped on two other blockbuster six-figure sales during the bidding in front of a standing room only crowd. A rare two-letter .com, CD.COM attracted $275,000 and a three-letter gem, POS.COM commanded $250,000. There were dozens of other sales in the five-figure range.

Veteran professional auctioneer John Berry was flown in from Florida to call the auction conducted by Monte Cahn, CEO of Moniker.com. The auction was the centerpiece of the T.R.A.F.F.I.C. WEST conference. The event attracted more than 500 Internet entrepreneurs for the largest gathering of domain investors held to date.

T.R.A.F.F.I.C. co-founders Rick Schwartz and Howard Neu introduced the event with an October, 2004, conference in Delray Beach, Florida, and over the past 18 months have added shows in Silicon Valley and Las Vegas that have attracted domain owners, venture capitalists and investment bankers from around the world. More information on past and future events can be viewed at http://www.TargetedTraffic.com. The next conference and domain name auction is scheduled for October, 2006.

Rick Schwartz 561-997-6286

Howard Neu 954-662-1816

Press Contact: Rick Schwartz
Company Name: WORLD ASSOCIATION OF DOMAIN NAME DEVELOPERS
Phone: 561-997-6286
Website: http://www.targetedtraffic.com

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Terminate the Tyranny of Tactical Marketing for Technology Companies

 

Effective Marketing Process Ends the Tyranny of Tactical Marketing for Technology Companies

The two-day Effective Marketing Programs™ training seminar shows product marketers and marketing communications professionals how to think strategically as they plan, execute and measure marketing programs perfectly aligned with their budgets, market segments and sales processes.

Scottsdale, AZ (PRWeb) May 9, 2006 -- Thousands of product marketers and marketing communications professionals in hundreds of companies have become more effective for their companies and more valuable as employees by learning at the intensive and enjoyable two-day Effective Marketing Programs seminar taught by the technology industry product marketing experts at Pragmatic Marketing, Inc.

The Effective Marketing Programs seminar - www.pragmaticmarketing.com/emp - shows product marketers and marketing communications professionals how to think strategically as they plan, execute and measure product marketing programs. Through the process, marketing programs become perfectly aligned with their budgets, market segments and sales processes.

"Effective Marketing Programs generated immediate benefits for my organization," says Robert Thomas, Division Vice President of Marketing at ADP, Time and Labor Management.

Seminar developer and instructor Adele Revella says: "When I became a technology company VP in 1990, I knew that markets were dominated by the companies that could hire, train and retain the best product marketing managers. It was obvious that tactical "list" marketing would not get us where we needed to be. The Effective Marketing Program was the answer -- a standard set of marketing tools, ideas and frameworks that people with any level of experience or background could use to be strategic about everything from a single campaign to a product launch or sales enablement program."

About Pragmatic Marketing®
The industry standard for technology product management and marketing education, Pragmatic Marketing teaches a practical, market-driven approach to creating and delivering technology products, based on the Pragmatic Marketing Framework. Founded in 1993, Pragmatic Marketing has trained over 30,000 product managers and marketers with more than 90% of alumni rating the seminars as essential or very useful to their careers. Visit www.PragmaticMarketing.com to learn more.

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Press Contact: Adele Revella
Company Name: Pragmatic Marketing
Email: email protected from spam bots
Phone: 360-378-2684
Website: www.PragmaticMarketing.com

Wordtracker CEO Markets Directly To Search Engine Workshop Students

 

CEO and Co-founder of Wordtracker, Mike Mindel Drops In For A Surprise Visit To Greet Orlando 5-Day Search Engine Workshop Students

A very delighted group of SEO Workshop students were surprised last week by a special (unannounced) guest visitor who took time to make a visit to the recent Orlando, Search Engine Workshop on April 25, 2006 which was in progress at the Clarion Universal Hotel last week.

Orlando, Florida (PRWEB) May 5, 2006 -- Leading SEO industry educators Robin Nobles and John Alexander were teaching day 2 of their 5-Day SEO Workshop last week. The students were having a great time studying SEO skills and were anticipating the upcoming new session for advanced "Keyword Forensics" which was recently added to the Workshop agenda last month.

A surprise special guest visitor had been planned at the last minute that would especially delight the SEO students, since they had just been studying keyword research using the leading SEO professional keyword research tool, Wordtracker.

A very special guest walked into the class just shortly after lunch and John Alexander introduced the students to Mike Mindel, the CEO and Co-founder of Wordtracker.com.

The students were thrilled to meet Mike Mindel in person and then Robin Nobles invited Mike to share a few tips on the newest keyword research techniques which have recently been activated inside the Wordtracker members area.

After Mike's presentation there was still a little time left for a nice question and answer session with the students, before Mike had to leave for the airport to catch his flight back home to England. In closing, Mike Mindel offered some wonderful encouragement to the SEO Workshop attendees before saying Goodbye to the class.

The experience was nicely summarized by one comment made by attendee Nina Pucillo, who stated..."Now THAT...was a cool surprise!"

For a few photos from the last couple of SEO Workshops including photos of Wordtracker Co-founder Mike Mindel with SEO Educators Robin Nobles and John Alexander, please visit our recent photo page:
http://www.searchengineworkshops.com/articles/seo-workshop-photos.html

Robin Nobles, John Alexander and Dave Barry continued to assist the students on building their SEO skills for the remainder of the 5-Day Class. Orlando Workshop students included some attendees from locations as far away as Brazil and Spain, not to mention attendees from other states across the US.

For details about future SEO Workshop Events visit:
http://www.searchengineworkshops.com

Press Contact: John Alexander
Company Name: SEARCH ENGINE WORKSHOPS
Phone: 905-853-4472
Website: http://www.searchengineworkshops.com

Search System Enables Charitable Click Fraud Temptation

 

PRODEGE Allows Members, Community and Supporters to Make Contributions to Organization Just by Searching the Internet

PRODEGE makes it simple to use this new way to raise funds. PRODEGE provides organizations with private label search engine portals that offer a unique approach to fundraising. PRODEGE is simple to use and free to all qualified organizations.

Los Angeles, CA (PRWEB) May 1, 2006 -- PRODEGE is the first socially-conscious search engine. We have pioneered a new way for charities to raise contributions with a cost-free vehicle. With PRODEGE, each participating charitable organization has its own private-label search site.

PRODEGE was designed by members of charitable organizations. We understand how difficult and time-consuming fund-raising can be. That’s why we developed this new and revolutionary tool.

PRODEGE transforms the simple act of Internet searches into a new and continuous revenue-producing stream.

Our mission is simple: Provide a state-of-the-art Internet search experience, while simultaneously raising money for the user’s favorite charity.

PRODEGE puts the power of the Internet to work for NPO's. Last year, Internet searches generated nearly $5 billion in revenue from advertisers. PRODEGE provides charitable organizations with a unique way to tap into increased Internet search revenues.

Our strong relationship with leading search engine companies ensures the best search results, while generating a potentially endless stream of income for charitable organizations.

Private Label Search Engine Sample: www.takemehome.prodege.com

Please visit us at: www.prodege.com/organization

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Press Contact: Josef Gorowitz
Company Name: PRODEGE, LLC
Email: email protected from spam bots
Phone: 310 542 0901
Website: www.prodege.com/organization

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[Editor's note: Charities don't have to lose between  50%-70% of the revenue in a plan like this, they can open their own account and keep 100% of any revenue. (hris ]