Writer Suspicious of Special Business Week Magazine

Business Week Magazine

 

by Larry Dobrow, Tuesday, March 28, 2006
I'M INHERENTLY SUSPICIOUS OF any magazine issue (not to mention any sale, sauce or sitcom episode) that bills itself as "special." Take the April 3 BusinessWeek: if it's truly special, does that mean that the issues preceding it, which lacked comparable cover braggadocio, were ordinary? Is it so darn special that the issues following it will cower in its imposing shadow, relegated to treading water in its furious wake? I can only imagine the pressure that the mag's staffers must be feeling today as they rush to close the April 10 edition--which, absent the front-page designation of "special," will be perceived as decent at best. Labels can be so hurtful.

 

I'll leave the question of whether the April 3 BusinessWeek attains specialness (specialitude? specialistasticity?) to the marketing wonks who tagged it as such. Instead, I'll wonder aloud how a single publication can alternate between some of the smartest content to be found in any magazine--business or otherwise--and items that would be deemed too lower-middlebrow for a college newspaper. In the simplest terms, this is what happens when a high-thinking magazine attempts to perk itself up for consumption by dullards.

 

Take the "BusinessWeek Fifty" cover feature on the corporate world's top performers, as determined by a formula that takes into account everything from sales and earnings growth to inseam measurements. It's a catchy editorial gimmick, sure, but one to which Fortune long ago laid its claim. It doesn't help that the accompanying featurettes on a handful of the ranked companies (yet another rapturous paean to Apple, a Goldman Sachs primer that sheds no light on the firm's tactics) elicit little more than shrugs.

 

Then there are the items which must have found their way into the issue via some kind of production snafu. Extending an olive branch to business folk who don't read newspapers, watch TV or leave the house, BW breaks the story that banks are no longer relying on Mr. Coffee giveaways to lure new customers. Al Jazeera International's difficulty in securing distribution from U.S. cable and satellite providers is presented as somewhat of a surprise--how could it be anything else, given Joe Topeka's stated preference for an I-spit-on-your-value-system counterpart to American Idol? And apparently those "free Wal-Mart gift certificate!" e-mails aren't real. Next they'll tell us that the Tooth Fairy isn't really married to Fiona Apple.

 

On the plus side of the ledger, BW still boasts a smattering of magazinedom's sharpest regular columns, including Stephen H. Wildstrom's "Technology & You" deconstructions and Jon Fine's arch "MediaCentric" dispatches on marketing and media. The mag handles workplace and related issues with aplomb, as witnessed by the you-are-there report from a Seagate corporate retreat in New Zealand.

 

Given the U.S.-first thrust of so many magazines and newspaper business sections, BW impresses with its global wingspan. In the April 3 issue alone, we learn that Adidas and Nike are waging some kind of apparel warfare on one another in advance of the upcoming World Cup, that there aren't enough lawyers in Japan and that the Germans like eBay almost as much as they do David Hasselhoff. Each of the stories teems with anecdotal flair and pointed analysis, as opposed to canned bleats from the usual slate of talking heads.

 

Additionally, BW's design transcends the USA Today-ish murk in which its mass-market competitors find themselves bogged. While sidebars flourish like hothouse flowers, the mag complements them with decidedly arty touches: a mining concern's CEO posed in front of old photos of workers, an illustration of a CEO striding confidently atop a stock-market-graph dealie.

 

As has been noted before in this space, I hate stupid people and publications that pander to them. So I guess it saddens me when a venerable title like Business Week temporarily lets down its guard, weighing down an otherwise lean editorial mix with fluff about "culinary travel" and waterproof, genetically modified super-dungarees. Last I checked, there were one or two lifestyle magazines on the ol' rack; BW would clearly be better served by leaving the pap to those purveyors of low thought and getting back to, uh, business.

 

Larry Dobrow is a Contributing Writer.

 

Magazine Rack for Tuesday, March 28, 2006: http://publications.mediapost.com
 
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Anti-Counterfeiting Label Catches Eye, Counterfeit Products

3M Introduces New Confirm Security Label with Floating Image Technology at Authentication Connections Forum in Tampa, Fla.; Strong Overt and Covert Technologies Combine to Help Fight Counterfeit Products

 

ST. PAUL, Minn.--(BUSINESS WIRE)--March 28, 2006--3M today announced its newest, high-security anti-counterfeiting label will be introduced on March 30 at the Authentication Connections Forum in Tampa, Fla. This new security solution, the 3M Confirm authentication label with floating image technology, incorporates a unique eye-visible security feature that provides powerful product authentication and can be verified easily with or without the use of a tool.

 

The label's floating image has an optically variable device (OVD) - a unique, overt security feature. The OVD image appears to "float" above or "sink" below the surface of the label and then disappear as the viewing angle changes. Dramatic movement of the image is easy to detect and recognize using only the human eye, enabling quick and easy authentication that proves the label and product are genuine. The label also incorporates a very secure and time-tested covert security feature inherent to Confirm security material.

 

"Electronics, pharmaceuticals, automotive parts, apparel, and cosmetics - the list of items that are counterfeited is endless," said Bill Markovitz, marketing development manager, 3M Security Systems. "The new Confirm security label will allow manufacturers and distributors to certify their products as authentic and then let wholesalers, retailers and end-consumers rapidly identify fakes. 3M currently sells a similar security product to governments for passports and driver's license programs. That same high level of security now will be available for commercial applications."

 

These labels build on 3M's proven retroreflective security technology - 3M Confirm security labels - which have been very well-accepted in the security marketplace for more than 25 years. The new floating image security feature enhances the inherent security of Confirm authentication labels and is based on proprietary technology. Verification is easier than ever and can be accomplished by a diverse population.

 

For more than 30 years, 3M has provided premier security solutions and services that identify, authenticate, secure and track materials and information by combining security and productivity. Drawing on its broad technology base and expertise, 3M creates solutions for a wide array of security needs. Examples include issuance and authentication of travel documents and personal identification cards, brand and asset protection solutions to fight counterfeiting and tampering, file tracking solutions, and library security and workflow management solutions.

 

About 3M -- A Global, Diversified Technology Company
Every day, 3M people find new ways to make amazing things happen. Wherever they are, whatever they do, the company's customers know they can rely on 3M to help make their lives better. 3M's brands include Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti. Serving customers in more than 200 countries around the world, the company's 69,000 people use their expertise, technologies and global strength to lead in major markets including consumer and office; display and graphics; electronics and telecommunications; safety, security and protection services; health care; industrial and transportation. For more information, including the latest product and technology news, visit www.3M.com.

 

3M, Confirm, Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti are trademarks of 3M.

 

Contacts
3M Security Systems, St. Paul
Joan M. Olseen, 651-736-1163
or
3M Public Relations
Connie S. Thompson, 651-733-8914
http://www.3m.com/PressContact

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Pundits Poo-Poo Google Print, Possibly Prematurely

Whoa, it seems that Google's first attempt to enter the print advertising world was not a hit right from the start.

 

http://www.searchengineguide.com/searchbrief/senews/007136.html

http://www.marketingpilgrim.com/2006/03/not-all-google-touches-turns-to-gold.html

http://www.businessweek.com/technology/content/mar2006/tc20060324_251660.htm

 

My, how quickly we are to condemn a first effort...! I was just reading an article today in 2/7/06 DM News about this and realized the vast potential of what Google is trying to do.

 

They should have purchased ad space in the same style as their on-line ads and put that up for bid right into AdWords. Small, deftly-worded ads that move from the online world to the off-line world complete with the Google brand. Once they make this kind of adjustment and stop trying to fit into the existing format they will have another winner, IMO.

 

It would be SO AWESOME to have our AdWords ads start to appear in newspapers and magazines like they do now on the content networks, and aside from the additional exposure, there's NO CLICK FRAUD! Plus we get to reach all those people that don't mind killing trees to get their daily fix of news.

 

I webmaster for a small Minnesota newspaper, The Watchdog News (http://www.watchdog-news.com) and I am going to suggest to the editor that we adopt the same type of ad format with content-related ads that you see from Google and other providers. Don't tell me I'm the only one that sees the potential here and the slap-your-head, simplicity of the concept...?

 

Hey, I dusted off the crystal ball, and guess what I just saw? HDTV sets in just about every home. No surprise there, but what DID take my breath away was seeing some content on those beautiful screens along one site of the screen and it looked to me to be damn 160x600 skyscraper ads!!! I couldn't make out if it was Gooooogle or Yahooooo! but I would lay some money on which one it will turn out to be... :-)

 

(hris

HTML Book Publication Easier With Online Publication Tool

Publication Easier with Features in WebAsyst Quick Pages Upgrade

WebAsyst LLC releases upgraded Quick Pages - application of WebAsyst Suite providing facilities to easily update websites and create HTML books.

[ClickPress, Wed Mar 22 2006] WebAsyst Announces Quick Pages Upgrade. (http://www.quick-pages.net/) The company’s easy-to-use online publication tool with integrated HTML editor is now bigger and stronger. The major new feature added in the update is Publication Themes. This facility allows users to predefine and save layouts for future publishing.

Publication Themes provide for flexible adjustment of all visual elements that appear in the browser: Book Header, Table of Contents, Headings, Page Body, etc. Users can choose from default Themes, or customize and/or create custom Themes. This is especially useful when publishing different Books on related materials - the same branding reinforces their relation.

WebAsyst Quick Pages is part of WebAsyst Suite, a family of communication and collaboration software developed to facilitate teamwork and web-resource maintenance. Other applications in the Suite are Contact Manager, Quick Notes, Project Manager, Issue Tracker and Document Depot. All these applications can be used individually, or combined as a complete software solution.

“WebAsyst is just the application we were looking for,” says Maarten Rotthier, Webmaster for SN Brussels Airlines. “In addition to accessing the tools through a web interface, the Windows client is a handy tool to collaborate in an easy and fast way between our offices worldwide, even when they are not logged in onto our company network infrastructure.”

WebAsyst Quick Pages was developed to create, compile and publish user guides and manuals available online. In addition, this tool allows HTML-inexperienced users to maintain and update websites. Publication Themes is of value to both: user guide books for different products can be published in their brand colors, and textual sections of websites can be surrounded with specific colors to distinguish them in both content and appearance.

“Publication Themes is another step toward satisfying customers’ needs,” says Alexey Bobkov, WebAsyst Suite Lead Developer. “We continue to make more such steps. Even now, we are working on new features for the next update; they will enhance WebAsyst Quick Pages with even greater flexibility and extend fields of application.”

Company: WebAsyst LLC Contact Name: webasyst Contact Email: publicrelations@webasyst.net Contact Phone:

SEO Works, Is Fairly Easy, And Does Not Have To Be Expensive

When Time Is On Your Side: The Power of SEO

 

by Linda Fisk, Friday, March 17, 2006
ALTHOUGH PAID INCLUSION PROGRAMS AND paid search campaigns provide the most immediate marketing results, SEO strategies generally provide the most cost-efficient and the most consistent traffic. So, when you have only a modest marketing budget to work with, start by optimizing your site through smart SEO strategies. And, to maximize the visibility of your site in all search results--paid and natural--it's smart to implement both paid and natural search strategies.

 

Most marketers are aware that search is the No. 1 navigation method used by online consumers to find information on the Web. To be competitive online, it is increasingly important that marketers ensure that their sites are included in natural search results, as well as paid search results. And, with four primary engines representing 94+ percent of all search activity, it's not only a crucial part of a smart online marketing effort, it's feasible for all online businesses.

 

Organic, or Natural SEO: Because most search engine referrals come through organic, not paid, listings, online marketers cannot afford to neglect natural search engine optimization (SEO). In fact, JupiterResearch estimates that natural search indexes generate 87 percent of commercial referrals from search engines. So, although it requires a bit more work, ultimately, to maximize your site's accessibility as an information choice to consumers, it's important to take the time to employ smart SEO strategies.

 

SEO strategies generally include the enhancement of a site's architecture, copy, and structure to ensure that search engine spiders are more likely to see and select your site's pages for search requests. In 2005, Scripps Networks Interactive embarked on an ambitious project to significantly enhance the visibility of all our Web sites across all major search engines in natural search. Fortunately, with the guidance from our interactive agency, 360i, we quickly implemented a number of operational strategies to help the visibility of our sites' content across all major search engines.

 

The goals for Scripps Networks Interactive's SEO project in 2005 included:

 

Increase number of pages indexed in the major search databases
Increase the number of first page rankings across the major search engines relative to target keywords/phrases
Increase traffic to sites from the algorithmic (natural) search placements
Lower the cost of audience acquisition for all sites
SEO Strategies: A successful SEO project usually requires changing site infrastructure, content, and linking strategies. Some of the strategies we implemented to optimize the visibility of our websites across all major search engines included:

 

Keyword research: we learned what keywords are most often used to access our sites and what content people most often search for within the framework of our sites.

 

Tag Authoring: we created a process the ensure that the most appropriate keywords and phrases were included in all meta tags, alt tags and title tags.

 

Content Enhancement: content is one of the most important aspects of search engine optimization, and considerations included:

 

Keywords used in headings
Paragraphs or sentences used to describe various sections or services
Ensuring high-value keywords are used frequently
Placing keywords within hyperlinks
Creating themed pages or sections dedicated to particular topics
Integrating more targeted keywords in the title tags, meta tags and alt tag

Of course, with the help of 360i, we utilized specific techniques unique to our content management system and the content of our sites that certainly helped maximize our results. In fact, the list of specific strategies and tactics employed to ensure that our SEO execution was successful is about a 20-page dissertation. We started seeing small results immediately and, after a year of focused efforts, we are now reaping larger rewards

 

SEO Results: In 2005, our monthly average search traffic from the top five search engines on all sites increased by 27 percent from our benchmark measure. And, combined across all properties, search engine rankings improved 43 percent for the targeted keywords. And, perhaps most importantly, first-page rankings increased 48 percent. Of all the brands, DIYNetwork.com and FineLiving.com had the greatest gains in rankings, with increases of 70 percent and 63 percent respectively, although rankings increased or maintained position for 91 percent of all words across each of Scripps Networks brands online.

 

One of the most important and effective SEO strategies we implemented in 2005 was the creation of "content pages" for all sites. In September, following the indexing of content pages, rankings improved significantly across all properties.

 

So, although SEO strategies generally require changing site infrastructure, content, and linking strategies--which means quite a bit of work, and the full impact of results is not immediate--it's worth it. For the most cost-efficient and the most consistent traffic, you can't beat a smart program of SEO enhancements.

 

Linda Fisk is vice president, online marketing and analytics, at Scripps Networks Interactive.

 

Search Insider for Friday, March 17, 2006: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=41132

 

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Domain Names Can Be Valued And Analyzed

DomainsBot Labs Offers Free Solution for Valuing, Analyzing Domain Names

 

New Tools and Reports Demystify Keyword Trends, Characteristics of Valuable Domains, and Secondary Market Trends

 

Rome, Italy and New York, NY (PRWEB) March 16, 2006 -- DomainsBot, the well-known provider of domain name information, recently launched four new offerings from DomainsBot Labs, including tools that show graphical domain name keyword relationships and popularity trends, and reports that provide an analysis of what makes domain names valuable on the secondary market.

 

DomainsBot Labs can be found [http://www.domainsbot.com/labs here

 

The centerpiece of the new labs offerings is two in-depth reports written by Domainsbot COO, Emiliano Pasqualetti, with assistance from DomainsBot Chairman of the Board, Antony Van Couvering, that investigate how length, number of keywords, and parts of speech affect domain name value in the secondary market. The first of their kind, these analyses reinforce some general assumptions about secondary market domains, such as the correlation between shorter domains (fewer characters and keywords) and value, while also revealing some unexpected trends. For example, one-keyword domain names longer than 2 characters gain in value as the grow longer, up to about 8 characters, and domain names with keywords that are nouns are very valuable, with the average value of a one-keyword noun domain at $100 more than a verb, and $500 more than an adjective.

“Many of our customers use our service to find good domains available on the secondary market, but until now, there had not been any in-depth studies on what makes a domain name valuable,” said Max Ralli, DomainsBot CEO. “There are several components that one can look at to guess the value of a name, and most people instinctually know that shorter domains without numbers and hyphens are most valuable, but buyers and sellers have had to go on their gut. Here we offer them a free, tangible yardstick for evaluating domain names and domain portfolios.”

 

Also available from the labs are tools that show trends in and relationships among domain name keywords, all with the DomainsBot signature clean and intuitive design. Word Trends shows trends in the use of keywords in registered domains over time. For example, domain names containing the word ‘blog’ have nearly doubled to more than 60,000 between April and November of 2005. Word Trends can also shows the relative popularity of a keyword in comparison to other keywords. Search Cloud, another interesting live tool, examines the relationship between keywords among registered domains by displaying in an easy-to-understand graphical “cloud” other keywords most often used with the original keyword. Finally, Split-It shows the possible keyword elements of any domain and which of the possibilities is the likeliest. For example, “domainsnow” could be “domains now,” “domain snow,” or even (though less likely) “do mains now.”

 

DomainsBot Labs is the development arm of DomainsBot and a constant locus of innovation. DomainsBot makes the search for an available domain name easy by offering real, dynamic, ranked results, including domain names that are available, expiring, and for sale. Using a combination of syntactical, statistical, and human feedback mechanisms, DomainsBot suggests alternative domain names when a customer’s first choice is already registered. Powered by the proprietary FirstImpact technology, DomainsBot learns as people use it, getting smarter, more knowledgeable, and returning increasingly better results. You can learn more about DomainsBot Labs here

 

About Domainsbot
Founded in 1999 in Rome, DomainsBot is a well-known source for domain name search and suggestion information on the Internet. With the introduction of the self-learning FirstImpact domain name search technology, DomainsBot offers a powerful new way to search for domain names, returning ranked domain suggestions that embody the ideas and concepts sought by the customer, often providing a better domain name than the customer's initial search. The DomainsBot technology is also available to registrars and aftermarket auction websites via XML. For more information, visit DomainsBot.com [http://www.domainsbot.com

 

Visit the website at www.domainsbot.com
Read the PR
http://www.prweb.com/zingpr.php/RW1wdC1IYWxmLUxvdmUtTWFnbi1IYWxmLVplcm8=
 

---

70 Podcast Related .com Domains To Be Auctioned On Ebay - $225,000
 
PALM SPRINGS, Mar 15, 2006/ In light of the recent PodcastPickle $1.5 Million podcast domain auction on ebay, others are following suit, listing the second largest podcast .com domain group on eBay for $225,000. Poised to have a following of 10 million by 2010, podcasting is just in its infancy but is growing at an exponential rate. Multiple six figure offers have come close to meeting the auction’s "buy it now" purchase price but the domains are still on auction, with an estimated end date of March 22.

 

The owner of the domains, Kevin Lafferty says, "In order to be a player in the podcasting industry it is important to also have the web presence to back it up."
Podcasting is the information source of the future and will undoubtedly evolve into one of the largest online events.

 

Contact: Kevin Lafferty, kplafferty@verizon.net

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Get Links And Hope They Retain Value...

AuthorityDomains.com Offers Everyday Webmasters Access to Advanced Search Engine Marketing Strategies and Solutions

 

Valencia, CA, March 16, 2006 --(PR.COM)-- Recently launched, AuthorityDomains.com offers a one-stop solution to those looking to improve their websites’ search engine rankings.

 

AuthorityDomains.com allows webmasters to enroll in programs that make use of advanced statistical analysis based on patent applications and research papers published by major search engines. These programs allow a website to achieve high search engine rankings for targeted keyword phrases.

 

One of the main services AuthorityDomains.com provides is customized link packages. Their expert staff works with customers to acquire quality links from relevant website owners. When done correctly, having multiple websites linked to a customer’s site will dramatically increase its overall popularity in major search engines.

 

Marcela De Vivo, President of Authoritydomains.com explains, “Having worked in search engine marketing for over 7 years, we saw what was most needed by webmasters, so we set out to offer these services.”

 

AuthorityDomains.com provides free consultation with customers to produce an easily understandable roadmap to high search engine rankings. “Every website requires a unique marketing approach. We want to empower our customers with the information they need to succeed online,” says De Vivo.

 

AuthorityDomains.com recommends several unique programs depending on the dynamics of a customer’s site.

 

Custom Link Packages: Instead of selling standard, “pre-packaged” links, AuthorityDomains.com creates a custom package of links for each and every customer’s request. The links are placed on sites that are relevant to the customer’s site. These links are not identified as paid or sponsored, and are in high traffic areas of the site that will produce the best results. Customers can request a link package proposal free of charge, customized to their specific needs.

 

Article Writing and Submissions: AuthorityDomains.com employs professional content writers who produce optimized content that are relevant to a customer’s website. These articles are optimized with targeted keywords and are distributed to hundreds of websites who will republish them, with a link to the customer’s domain. Customers use this program to drive traffic and brand awareness to their sites.

 

Links from .EDU sites: Authoritydomains.com offers links from education sites which are considered to be highly valuable. Many search engines consider these sites to be “trusted”, so links from .edu sites can confer authority points to sites that they link to.

 

AuthorityDomains.com also offers patent evaluations, blogs, and articles about search engine marketing. Analysts are available to review a website for free, and make suggestions to improve a site’s rankings.

 

“AuthorityDomains.com offers much needed services that make a search engine marketer’s job a lot easier and more effective,” says De Vivo.

 

For additional information about AuthorityDomains.com, please visit: http://www.authoritydomains.com or contact Marcela De Vivo by calling (818) 482 7562 or emailing marcela@authoritydomains.com

 

About AuthorityDomains.com
AuthorityDomains.com is a link building and internet marketing firm that offers services for other internet marketers and website owners to promote their products. They offer different methods for link building, as well as articles and information relevant to the search marketing industry.

 

Contact:

 

Marcela De Vivo, President
AuthorityDomains.com
(818) 482 7562
marcela@authoritydomains.com
http://www.authoritydomains.com

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New Blog Directory Rocks With Features Including Blog Classifieds

 

AddURLBlog.com Provides Efficient Tag-based Blog Directory, Discussion Boards

Blog readers can bookmark blogs of interest and subscribe to selected blogs at www.addurlblog.com.

(PRWEB) March 2, 2006 -- AddURLBlog.com is a new Web site that intends to serve the blog industry by categorizing and organizing published blogs.

"We've been working really hard to create an easy-to-use blog directory,” says an AddBlogURL editor. “Many areas of the site are oriented towards regular blog readers instead of Webmasters."

At AddURLBlog.com, bloggers and blog readers can:

- Browse the directory
- Read their favorite feeds
- Discuss feeds with friends.
- Search blog classifieds: buy / sell blogs
- Bookmark blogs of interest
- Subscribe to selected blogs
- Search tagged blogs

AddURLBlog.com visitors can access their own web-based feed readers to follow their favorite news everywhere they go. News and feeds can be discussed in semi-private forums within circles of friends and peers, by invitation. The boards intend to foster quick discussions in a neutral environment.

"The feed reader and 'quick discussion' boards are neat features that allow users to invite friends to comment on specific topics,” says an AddURLblog.com editor. “We are hoping to see many discussions started."

AddURLBlog.com blogs range from those devoted to objective and commercial themes to those with a more personal orientation. Blogs submitted to AddURLBlog.com are subject to review before acceptance into the directory. No adult blogs are admitted unless they are erotic in nature, soft, or somewhat artistic, and no pharmacy/drugs related blogs are admitted unless they seriously discuss health issues.

For more information, please visit www.AddURLblog.com.

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Pixel Ads Infest Banners, Website Owners Concerned

 

What's Next for the Pixel Craze? PixelAdManager.com

Move over Million Dollar Homepage -- There is a new kid in town. PixelAdManager.com is the next generation of advertising online through automated pixel ads.

(PRWEB) March 10, 2006 -- Whether you’ve heard about the pixel craze or not, Ilya Pozin, of Pixel Ad Manager has developed a way to cash in on the idea and give businesses a new way to earn additional revenue from their websites.

The pixel craze was started by Alex Tew, a 21 year old British college student who came up with the idea of selling pixels on a website. He created a website called the milliondollarhomepage.com. Alex did all of this to ensure he could graduate college without a huge debt of student loans attached to his diploma. Brilliant idea right?

Well, the problem with Mr. Tew’s development is that it only offers pixel images as a one time fee- with no benefit for the website owner besides traffic. That fad is slowly dying out. Pozin, asks, “How about letting website owners make some cold hard cash with a similar idea?” Pixel Ad Manager is leading the way for all businesses to do just that! But, how do they do it?

Research is showing us that pixel ads are increasing in popularity over banner ads. Regular banner ads are boring and are often just rotated on sites. With Pozin’s idea, pixel banner ads can display anywhere from one advertisement to hundreds of advertisements, all on one banner. A website owner can now make a banner with as many pixels as they want and accept payments from advertisers immediately. This provides more visibility for each advertiser and more revenue for the website owner. In addition, website owners can put the same banner on unlimited number of pages and sites. It’s a win-win situation.

To find out more about how to earn extra revenue from websites by offering pixel ads visit Pixel Ad Manager.

# # #

Press Contact: Ilya Pozin
Company Name: POZIN LLC
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Mesothelioma Lung Cancer 

InfoSpace Re-designed Search Comparison Tool

 

Viral and Buzz Marketing Releases InfoSpace Re-designed WebFetch.com Search Comparison Tool

Search & Directory and Mobile Company InfoSpace, Inc. (http://www.infospaceinc.com) is to use a viral marketing element to release its re-designed WebFetch.com Search Comparison Tool which now incorporates MSN search.

London, UK, (PRWEB) March 10, 2006 -- Viral marketing campaign to be used by Search & Directory and Mobile Company InfoSpace to release re-designed WebFetch.com Search Comparison Tool including MSN additions
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Search & Directory and Mobile Company InfoSpace, Inc. is to use a viral marketing campaign to release its re-designed WebFetch.com Search Comparison Tool which now incorporates MSN search.

The Webfetch.com Search Comparison Tool can be added to Websites and Blogs from WebFetch.com for free by Website owners at http://comparesearchengines.webfetch.com/blog.aspx, by simply adding a small HTML code into their Webpages. The viral element to the tool allows the user to send an invite to a friend to experience the benefits of metasearch and try the service. It is the first use of viral marketing in the EU and UK by InfoSpace to create a word-of-mouth buzz around the products and services it delivers.

The Search Comparison Tool that drives its results from WebFetch.com for the EU and UK compares search engine results from Ask, Google, MSN and Yahoo! from a microsite that allows searches to be undertaken and then compared. By bringing search results together in one resource, InfoSpace illustrates how WebFetch.com delivers the most relevant results on the Web.

Dominic Trigg, vice president at InfoSpace Search & Directory explains, “Only 1.1 percent of search results from the top four search engines (Ask, Google, MSN and Yahoo!) are the same. The WebFetch.com Search Comparison Tool shows what the different results are across these search engines and clearly explains their outcomes from searches. As a result of this, the tool demonstrates that business and consumer users can get more top results in one place using the WebFetch.com metasearch engine.”

The new design and improvements take the user through a Flash demonstration and allows them to make real-time searches displaying the results that have been returned by each search engine. The tool shows how many results appear on the first page of that search engine, how many results are completely unique to that search engine and then moves onto the next search engine to do the same.

Once the tool has returned results back from all of the search engines, it then shows the Web’s top results (using green buttons) and WebFetch.com’s top results (using orange buttons). By hovering over the green and orange buttons the user is able to see the origin of each search result and if desired enables them clickthrough to see those results in that search engine. There is also a blue button with a down arrow that may be clicked on to allow the user to switch the results of the engines so that they can see alternative views of the results and overlaps.

“The WebFetch.com Search Comparison Tool exemplifies how InfoSpace private labelled search can be used to increase loyalty and revenue across a business’ Websites by bringing more relevant results to their user-base from the top engines with just one click. It was a natural choice to use a viral hook to have Website owners and the users themselves tell their colleagues, friends and relatives about their metasearch experiences having used the tools. The bonus for Website owners is that the instantly tap in the power InfoSpace metasearch engine WebFetch.com presenting an alternative method to source more relevant search results to the Web audiences using their site for free,” adds Trigg

Notes to editors:

Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients.

This press release is available in PDF, plain text and Word formats in the Media Centre. Photographs are available of the InfoSpace team in the Images section.

The media spokesperson for InfoSpace Europe, Search & Directory is Dominic Trigg, vice president.

About InfoSpace Search & Directory
http://www.infospaceinc.com/search

InfoSpace Search & Directory markets Web search and online directory products that help users find the information they need while creating revenue opportunities for merchants. InfoSpace Search & Directory operates a family of Internet properties that includes WebFetch (http://www.webfetch.com), Dogpile (http://www.dogpile.com), Switchboard (http://www.switchboard.com), WebCrawler (http://www.webcrawler.com), InfoSpace.com (http://www.infospace.com) and MetaCrawler (http://www.metacrawler.com). InfoSpace Search & Directory also powers Web search, along with online yellow and white pages, for a variety of Web sites. InfoSpace Search & Directory is a business of InfoSpace, Inc. (NASDAQ:INSP)

About InfoSpace
InfoSpace, Inc. drives mobile media innovation. With one of the world’s largest mobile content libraries, InfoSpace makes it easy for consumers to discover, personalize and enjoy their on-the-go experiences. The company uses its superior merchandising and technology capabilities to facilitate the delivery of original and licensed content across hundreds of mobile devices and through multiple channels. InfoSpace also mobilizes brands and creates programming and revenue opportunities for mobile operators. The company’s products and services have extensive reach in North America and Europe through carriers such as Cingular Wireless, Sprint Nextel, T-Mobile, Verizon Wireless, and Virgin Mobile; in partnership with world-class brands such as Cablevision and Fox News; and through online Web sites such as Dogpile (Dogpile.com), which showcase the company’s leading metasearch technology and key advertising partnerships with companies like Google, SuperPages, Verizon, Yahoo! and Yellowpages.com.

Contact
Rachel Hawkes
Account Director, Elemental Communications
Telephone: +44 (0) 870 745 9292
Mobile: +44 (0) 776 665 1244
Fax: +44 (0) 870 745 9293
Website: http://www.elementalcomms.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

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New Site Shows Slew Of Search Sites On Single Page

 

A New Solution for Finding the Best General Web Sites in a World Wide Web Deluged with the Masses

Streamlined catalogue of the best internet web sites solves problem for frustrated surfers seeking quality information in style. Indefinet.com aims to fulfill the need to filter the best resources on the internet for the public to enjoy an optimum web experience. A web site for tomorrow, IndefiNet.com rejects priorities of submission related income and mass inclusion to offer a genuine, quality web experience.

Kensington, London (PRWEB) March 9, 2006 -- Internet users suffer a scarcity of resources which list a streamlined and organized catalogue of the best general web sites. It is common knowledge the top directories offer a broad-based service which can swamp the user with insignificant/mediocre listings. A new web site has been created to solve the problem for Internet users internationally. IndefiNet.com Director Mr Terry A Browne believes this will greatly enhance the public's Web-surfing experience and help to provide a much needed solution for the market.

IndefiNet.com aims to only list web sites with the most prominent information which will be of good use to the public. There are twenty-six categories within it's 'Business & Commercial' section ranging from the 'Arts' to 'Travel' and everything in-between. Submissions are not based on a fee paying system, but are filtered purely by the quality of the web site submitted, hence emphasising indefiNet.com's dedication to quality over profits. There is also a 'Domestic' section for the public to submit their personal/domestic web sites and have them featured.

The two largest and most popular directories are DMOZ and Yahoo. DMOZ has (as of 10 March 2006) 5,267,449 listings and Yahoo is estimated to be over 3,000,000. Not all of these listed web sites are top quality, nor the most useful.

“Search engines and directories have a way to go before truly satisfying public demands. IndefiNet.com is here to provide a service the public will be happy with by implementing quality as its main criteria, over the quantity of web sites available.” Mr Terry A Browne commented.

IndefiNet.com was conceived in January 2004 and was an ongoing development until it's completion in February 2006. IndefiNet.com provides a catalogue of over 13,000 hand-picked and specialised general web sites organized into categories. Other features include a multiple search engine Web search feature, a forum for conscientious intellectuals, and access to online music. These services are geared to provide users with an enjoyable and smooth Web experience. The main feature of indefiNet.com is its catalogue of web sites, whilst users can connect to a variety of online radio stations for entertainment whilst surfing, join the 'forum for conscientious intellectuals' to discuss and debate important concerns in life, or search the Web using a variety of top quality search engines if they want to find specific information quickly.

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New Search Engine Indexes Only Mesothelioma Sites

Mesothelioma Search Engine To Consolidate Medical and Legal Information

New lung cancer search engine provides information on medical and legal web sites for those researching this asbestos-caused killer cancer

Minneapolis, MN (NTS) February 23, 2006 – On the one-year anniversary of the launch of their Vioxx Search Engine (http://www.vioxx-search-engine.com), Nielsen Technical Services today announced the launch of their Mesothelioma Search Engine (www.mesothelioma-search-engine.com).

Niche search engines or vertical search engines have increased in popularity, but the time and expense of creating and maintaining a search engine for a highly vertical segment of an available search audience is generally not a good investment financially. When asked about the financial viability of such a site, owner Chris Nielsen said, “We have some interested parties that would like to be associated with us and are exploring those options, but will not compromise our values for the sake of making a buck. The massive amount of money the asbestos and mesothelioma lawyers are spending have resulted in a feeding frenzy which has spawned thousands of sites and millions of pages of fluff, trash, and recycled content. I admit our site is expected to carry ads at some point, but that is not the reason for creating the site.”

Nielsen was then asked the reason for creating such a site. “I just could not find a central source to go for information where sites were not bidding or competitively optimizing for position and search engine ranking. Search engines are fighting to maintain relevancy but they are having problems. Many ‘scraper sites’ are only looking to get visitors that will click on ads to reach real content. If you try a search for ‘mesothelioma’ it should be clear what the problem is.”

As with their Vioxx medical and legal search engine, Mesothelioma Search Engine will carry no paid search engine results or paid inclusion of sites. The site has a form for visitors to suggest sites. The list of sites included in the index is posted on the site and available for download, a feature not offered by other search engines.

The company is indexing selected sites for those looking for more information such as patients, researchers, families, doctors, pharmacists, students, and those in the legal profession. This site is offered as a public service for those looking for information related to medical and legal information on mesothelioma lung cancer, or asbestos lung cancer for which there is no cure and is caused by exposure to asbestos fibers or asbestos dust.

About Nielsen Technical Services
The company is based in Minneapolis, Minnesota and has been providing computer and software services since 1988. The Internet has transformed the company from a hardware services company into Internet consulting and specializes in search engine optimization.

Contact:
Chris Nielsen
Mesothelioma Search Engine
952-943-0170
http://www.mesothelioma-search-engine.com
webmaster@Mesothelioma-Search-Engine.com

Nielsen Technical Services
952-943-0170
sales@nielsentech.com
http://www.NielsenTech.com
"Be what they're searching for!"
Founding member of www.SEOBy.org

Domain Lost Over $9 annual renewal fee, Would Cost Nearly $2,500 To Regain

'Drop Catchers' Buy and Sell Web Names Others Let Slip

By DAVID KESMODEL
February 22, 2006; Page B1

Last month, Chicago real-estate agent Judy Orr discovered that a Web site she used to showcase area homes had gone off-line. It turned out she had failed to pay the $9 annual renewal fee for her Web address, oak-lawn-real-estate.com.

But getting her site back online wasn't as easy as she had hoped: Another company had snapped up the domain name and wanted nearly $2,500 to return it to her. "I was sick to my stomach," Ms. Orr says. It took two years of work to build up the site so it would rank prominently in Google's search results, and that time "went down the drain," she says.

The new owner of the address was Lease Domains Inc., which is run by a 21-year-old graduate student, Anthos Chrysanthou, who works out of his parents' house in a Chicago suburb. Mr. Chrysanthou says his two-year-old company owns more than 2,000 domain names, many obtained through a process called "drop catching" -- snagging names owners have let expire, either accidentally or because they no longer want them.

"I liken the whole situation to tangible real estate," says Mr. Chrysanthou, who is pursuing his master's in business administration at St. Xavier University in Chicago. "If you're not paying your mortgage or your taxes on it, it's going to get taken away."

Mr. Chrysanthou is one of hundreds of drop catchers who either resell names or use them for Web sites loaded with advertisements. (Ms. Orr's former site now features text ads for real estate.) Many drop catchers have learned the trade in the past year, seeking a piece of the booming market for domains spurred by a surge in online advertising. The practice also has gotten a lift from providers of domain services, such as SnapNames.com Inc., Pool.com Inc. and GoDaddy.com Inc., which have introduced tools aimed at helping people grab expiring domains.

The services circulate lists each day showing which domains are about to go up for grabs. Auctions are held for particularly in-demand names, and prices can go sky-high: A1.com sold for $260,250 in December, after its previous owner let the registration lapse.

Drop catching "has pretty much changed completely in a few years' time," says Michael Berkens, who runs MostWantedDomains.com, owner of about 45,000 domains, which range from 4nudepictures.com to 401kplans.com, out of his Fort Lauderdale, Fla., home. "There's more people," he says, and "prices have just escalated."

DNJournal.com, a publication that tracks the domain industry, reported 2,291 sales of expired domains in auctions last year, with winning bids totaling a combined $11.5 million. That was up from 885 sales totaling $4.2 million a year earlier. Auctioneers don't report all deals to DNJournal, and the site doesn't track deals valued at less than $500.

Roughly 20,000 expired domain names become available each day, according to industry executives. While many were consciously discarded by their owners, others, like Ms. Orr's, are the product of a domain-registration system that many users don't understand well.

When a user registers a domain name, it can be reserved for as many as 10 years, typically for $80. But many choose a one-year registration because it is less expensive, often about $10, and because they may not want the site for a longer period. At the end of the year, the domain registrar generally sends renewal notices to the owner, but such messages can be missed if the owner has changed email addresses in that time.

Under rules administered by the Internet Corporation for Assigned Names and Numbers, the group that oversees the assignment of Web addresses, domain registrars such as GoDaddy and Network Solutions LLC have as many as 45 days after the expiration date to notify the official domain registry whether a name is being renewed or deleted. Typically, registrars have given users a grace period -- sometimes as long as 45 days -- to renew their name.

If a name is deleted, ICANN guidelines then call for a 30-day "redemption grace period," during which the original owner can still claim the name. If there is no claim in the redemption period, the name is dropped from the registry after a five-day holding period, and anyone is entitled to seek it.

For the .com and .net registries, managed by VeriSign Inc., names drop starting around 2 p.m. Eastern each day, all year long. What follows is a process that some in the industry call "pounding." As the names drop, Internet companies that help users acquire expired names send rapid computer commands to the registry, seeking to grab the most valuable names. It is "a mad rush," says Dan Rubin, who runs justdropped.com, which helps people identify and acquire expired domains. Registries for other domain suffixes drop names at different times of day.

The drop process underwent a key shift starting in late 2004. That is when SnapNames started a new service for grabbing domains. The company has signed exclusive agreements with more than a half-dozen registrars, including Network Solutions and Moniker.com, under which the registrars transfer expired domains to SnapNames, and SnapNames auctions them off. That way, names that people are interested in don't go through the traditional drop process that is open to anyone.

GoDaddy, the largest domain registrar, has introduced its own auction service for expired names that were registered with it, as have other registrars, as they seek a cut of the action for expired names. They begin auctions for names even before the names have officially expired but warn auction participants that the original owner could still redeem the name.

For domain owners, the new system means names can be grabbed from them even more quickly than they could before. Instead of going through the full deletion cycle -- which went as long as 75 days -- names are being transferred to new owners in 30 to 45 days.

Paul Twomey, chief executive of ICANN, says some people in the domain industry recently have raised concerns that the guidelines governing expired names are "being utilized in ways that were not originally intended." But Mr. Twomey says no one has proposed a formal change in policy to address the issue.

Ms. Orr's name, oak-lawn-real-estate.com, is one of those that was transferred before going through the full deletion process, says Jay Westerdal, who runs Name Intelligence Inc., a Bellevue, Wash., company that tracks the industry.

Tim Ruiz, vice president of domain services for GoDaddy, which transferred the name, says, "We make every attempt to give ample opportunity for registrants to renew." He says the company gives registrants 30 days to claim a name after it has expired.

If a corporation loses a domain name that it believes is copyrighted or trademarked, it can seek to recover the name by appealing to an arbitration panel under ICANN's dispute-resolution policy. It also could take the domain's new owner to court, though that can be more expensive.

Ms. Orr says she lost her site's name, which wasn't copyrighted or trademarked, because she made the mistake of relying on her Web-hosting company to keep track of her registration. She says she didn't see renewal notices from GoDaddy because it had an old email address for her. Ms. Orr plans to use another site -- oak-lawn-il.com -- to replace the one she lost.

Write to David Kesmodel at david.kesmodel@wsj.com

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Search Engine Submission Service Guarantees Listings In Sponsored Links

 

Wpromote Launches Enhanced Website Search Engine Submission and Promotion Service

Wpromote, one of the world’s leading search engine marketing firms, has officially launched it’s highly anticipated upgrade to it’s acclaimed search engine submission and promotion service.

Redondo Beach, CA (PRWEB) March 4, 2006 -- Wpromote, one of the world’s leading search engine marketing firms, has officially launched it’s highly anticipated upgrade to it’s acclaimed search engine submission and promotion service to better serve the needs of small and medium sized businesses online.

This new service, which costs $99.95 per month, includes guaranteed 48-hour listings in the sponsored links of every major search engine, including Google, Yahoo, MSN, AOL, Ask.com, AltaVista, Lycos, Excite, Dogpile and much more, all without any per-click charges, contracts, or hidden fees.

Additionally, the service includes organic submission, using Wpromote’s superior, proprietary submission software as well as genuine hand submission, to virtually every search engine on the planet that matters, including Google, Yahoo, AOL, MSN, Ask.com as well as hundreds of regional and topical search engines and directories. Wpromote’s software automatically determines the language, region and categorical specifics of each website to be submitted and optimizes submission for each website.

The new promotional service is unique in it’s blend of organic and paid listings, and is designed for businesses who want to increase their visibility, website traffic and leads generated online at a minimal investment.

“From day one, our goal was to design innovative and efficient solutions for small and medium sized businesses that want to get more from the web,” says Michael Mothner, CEO of Wpromote, Inc. “We listened closely to their needs and created a product unique among online advertising offerings, one that brings real benefit at a fraction of the cost of most online marketing campaigns. Additionally, it is a great way to test the waters of advertising online, and many clients move on to launch larger campaigns with our flagship pay per click management service.”

Signing up for the newly upgraded search engine promotion service is quick and easy, and can be done in just minutes right from Wpromote’s website at http://www.wpromote.com/ses

About Wpromote, Inc.

Founded in 1999, Wpromote is one of the world’s leading search engine marketing firms. Wpromote has helped over 9,000 clients in over 50 countries achieve their online marketing goals using cutting edge technology and superior personalized service. Wpromote, Inc., is headquartered in Redondo Beach, CA. For more information, visit http://www.wpromote.com or call 1-866-WPROMOTE (1-866-977-6668) or 1-310-421-4844.

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Viral Marketing Campaign Sickens Thousands, CDC Baffled

 

MarketingSherpa 2006 Viral Advertising Survey Seeks Viral Marketing Campaign Submissions

MarketingSherpa’s 2006 Viral Marketing and Advertising survey and Hall of Fame seeks entries for a survey of viral marketing techniques, plus submissions for best viral, word-of-mouth advertising campaigns for our updated review of viral marketing techniques and Viral Advertising Hall of Fame. Deadline for campaign submissions is March 22, 2006 at 06ViralMarketingSurvey.MarketinSherpa.com.

Warren RI (PRWEB) March 15, 2006 -- MarketingSherpa needs agencies and companies using viral marketing and advertising to participate in this year’s survey on Viral Marketing, and to submit their best viral marketing and advertising campaigns for the 2006 Viral Advertising Hall of Fame, at http://06ViralMarketingSurvey.MarketingSherpa.com. "Last year, we conducted the first survey, gathering practical information and data about Viral Advertising. We were blown away by participation from more than 2,400 survey participants," explains MarketingSherpa's Publisher Anne Holland. “We’re interested in seeing year-over-year data, as well as this year’s most successful viral marketing campaigns.” The survey results will be available for free at MarketingSherpa.com and will be sent to everyone who participates in the survey: http://06ViralMarketingSurvey.MarketingSherpa.com. The survey deadline is March 17th; for campaign submissions, March 22nd.

The 2005 Viral Advertising Showcase highlighted 12 viral marketing campaigns from BBC Learning, Mazda Motors UK, BMG/RCA, Jewelry.com, QuickyMart, Switch Interactive, Brawny Towels, Virgin Records, Big Blue Squid, Dr. Comenge, World 66.com and the British Government’s Adult Sexual Health Campaign. Last year’s report helped make clear what Viral Marketing is and separated its impact from buzz, evangelism and influencer marketing. Viral Marketing techniques are promotional campaigns that spread 'like a virus' because of the interesting nature of the content, which might include games, video, audio, quizzes, polls, humor, sweepstakes, contests, etc. The campaign usually draws people to a specific page or microsite built especially for that purpose.

About MarketingSherpa
MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. Visit the award-winning site http://www.MarketingSherpa.com.

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Search Engine Ranking Myth Perpetuated

 

SMEs Ignore Search Engine Importance and Lose Their Share of £19.2 Billion Online Sales

49 per cent of SMEs might never be found online due to their disregard of the importance of search engines.

(PRWEB) March 15, 2006 -- Almost half of all small and medium sized enterprises (SMEs) do not submit their web sites to search engines, research carried out by Fasthosts (http://www.fasthosts.co.uk ) has found. Additionally, a massive 66 per cent of internet users and potential customers indicated that they only looked at the first two pages of search results. These two findings mean that most small businesses may never be discovered online, resulting in loss of revenue every day they are not visible on the web. Fasthosts’ “SMEs On The Web” survey asked more than 2,000 SMEs about their search engine practices, attitudes towards sponsored links and favoured search engines.

In 2005, UK consumers spent £19.2 billion online on goods and services and that figure is forecast to grow by 36 per cent in 2006 (IMRG). Consumers use search engines as a first point of call to search for products and services, and 89 per cent of respondents stated that Google was their search engine of choice. However, companies need to ensure a high listing within the natural results on the left hand side, as 30 per cent of respondents indicated that they never click on sponsored links.

“Our study once again shows the importance of search engines. In 2006, no business can afford to be invisible online, yet too many SMEs are,” commented Andrew Michael, CEO, Fasthosts. “I was amazed to see that SMEs are not considering how much they personally use search engines when it comes to the importance of ranking for their own company. If you are not listed on Google, your web site might as well not be online,” he added.

Fasthosts’ TrafficDriver offers a free search engine submission service with its business web hosting package. The package includes an easy to use site creation tool and automated monthly search engine submissions - furthermore it has integrated advanced search engine optimisation to establish and improve sites search rankings. By using these Fasthosts tools companies can create an online presence and generate traffic within days.

2094 businesses participated in the online survey carried out during January and February 2006 by Fasthosts. 49 per cent of respondents admitted that they do not submit their website to search engines, which accounted for 1,026 votes. To take part in the survey, and to see the full results, please visit http://www.fasthosts.co.uk/poll/.

About Fasthosts
Fasthosts (http://www.fasthosts.co.uk ) is the UK's largest independent hosting company. Based in the UK, and operating 24x7 from their dedicated UK data centres, Fasthosts keeps over 1 million domains running smoothly and ensures over 6 million emails are delivered safely each day. All Fasthosts services can be self-managed through the award winning Fasthosts web-based control panel, enabling customers to set up and manage new websites, email accounts, databases, and other hosted services online. Fasthosts was voted the number one webhost by tophosts.com in September 2005; won the Web Host Directory 'eCommerce webhosting award' and was also announced as the best dedicated server package in August 2005 by HostReview.

For any press enquiries, please contact:
Elke Panzner or Sam Grace at Rainier PR, tel. +44 (0) 207 494 6570

Elke Panzner or Sarra Mander
Rainier PR
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